If you’ve ever wanted to drink like a German, now is the perfect time! The award-winning Prost Brewing Co. has launched its limited-time offering program, kicking off with the Helles Munich-Style Golden Lager (5.0% ABV). Beginning this February, this crisp and refreshing lager will be available in 6-packs of 12 oz. cans at retailers across seven states within Prost Brewing’s growing distribution footprint.
Table of Contents
What Makes Prost’s Helles Special?
Helles, which means “pale” in German, is a light, flavorful, and easy-drinking lager that has long been a favorite in Bavaria. Prost’s take on this classic style balances:
✅ Bright, vibrant flavors from traditional pilsner and Vienna malts
✅ Light noble hop aroma with just a hint of bitterness
✅ A crisp, clean finish for easy session drinking
Despite its smooth and approachable profile, this lager has a rich brewing history. Introduced in the mid-1800s, Helles challenged darker Bavarian lagers for the title of “real” Bavarian beer—and, of course, it won its place as a German classic.
“The German word ‘Helles’ means pale. And while it’s now considered a traditional style, it actually caused controversy when it was introduced in the mid-1800s, challenging older, darker styles for the title of ‘real’ Bavarian lager.”
— David Deline, President of Prost Brewing Co.
More Traditional German Brews on the Way
The Helles Lager is just the beginning! Prost Brewing Co. plans to release more limited-time traditional German styles throughout 2025, including:
- Maibock (6.7% ABV) – A strong, malty springtime lager
- Radler (4.0% ABV) – A light and citrusy blend of beer and fruit soda
- Festbier (5.3% ABV) – A smooth, full-bodied Oktoberfest-style lager
These releases will give beer lovers the opportunity to explore a variety of German styles, all brewed with authenticity and craftsmanship.
Where to Find Prost Brewing’s Helles Lager
For a limited time, Prost’s Helles is available at:
✅ Retailers in Colorado and six additional states
✅ Prost Brewing Co. biergarten locations, including:
- Denver, CO
- Fort Collins, CO
- Highlands Ranch, CO
- Northglenn, CO
Drink Like a German While You Can!
Whether you’re a longtime Prost Brewing fan or just discovering authentic German-style beer, don’t miss your chance to enjoy the Helles Munich-Style Golden Lager before it’s gone! Visit your local retailer or Prost biergarten today and experience what true Bavarian craftsmanship tastes like.
Find out more and locate a Prost Brewing Co. near you at prostbrewing.com.
Prost!
