Today, NÜTRL Vodka SeltzerSeltzer, the #2 spirits-based seltzer brand in the U.S.1, unveiled its new tagline and national campaign, “Keep It Tasty.” Reprising her role as the brand’s resident vodka seltzer sommelier, Saturday Night Live Star Chloe Fineman returns to show how NÜTRL keeps it real while consistently delivering great taste.
The campaign debuts with the ad titled “Photo Op,” featuring Fineman taking a group photo and not knowing what to do with her hands as she poses – an awkward moment that is all-too-familiar. Lucky for her, she’s handed a NÜTRL that serves as the perfect – and tasty – prop. With a mix of scripted and ad-libbed dialogue, Fineman delivers another comedic, yet relatable performance that sheds light on social situations while highlighting NÜTRL’s real, fruit-forward delicious taste.
“As someone who feeds off observational humor, it was especially fun to bring this character into sometimes awkward social settings that we can all instantly relate to,” Fineman said. “It’s been so fun to partner with NÜTRL to make light of these moments and remind everyone that life is more enjoyable when you keep it tasty.” NÜTRL’s new “Keep It Tasty” campaign was developed in partnership with The Martin Agency and in collaboration with Fineman and features two 15-second hero spots as well as three 6-second videos featuring Black Cherry, Watermelon, Orange and Pineapple flavors from NÜTRL’s portfolio. This integrated, national campaign will roll out across streaming, digital, OOH, social, radio and retail throughout 2024. “After a hugely successful 2023, we are excited to continue NÜTRL’s momentum with our new ‘Keep It Tasty’ campaign,” said Marisa Siegel, Vice President of Marketing at Anheuser-Busch. “The campaign, and Chloe, bring to life NÜTRL’s clever, and lighthearted personality all while communicating our undeniably great taste.”
NÜTRL Vodka Seltzer is made with delicious ingredients – vodka, seltzer and real fruit juice – which provides a light and refreshing taste in a variety of fruit-forward flavors fit for any occasion. To view NÜTRL’s spots, “NÜTRL Photo Op,” NÜTRL PineapplePineapple,” and more, visit NÜTRL’s YouTube page.
For more information and where to find NÜTRL, visit www.nutrlusa.com and follow NÜTRL on Instagram @NUTRL.
1 Circana Ending 12/31/2023
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