If you’ve ever wanted to drink like a German, now is the perfect time! The award-winning Prost Brewing Co. has launched its limited-time offering program, kicking off with the Helles Munich-Style Golden Lager (5.0% ABV). Beginning this February, this crisp and refreshing lager will be available in 6-packs of 12 oz. cans at retailers across seven states within Prost Brewing’s growing distribution footprint.
Reference Log
What Makes Prost’s Helles Special?
Helles, which means “pale” in German, is a light, flavorful, and easy-drinking lager that has long been a favorite in Bavaria. Prost’s take on this classic style balances:
✅ Bright, vibrant flavors from traditional pilsner and Vienna malts
✅ Light noble hop aroma with just a hint of bitterness
✅ A crisp, clean finish for easy session drinking
Despite its smooth and approachable profile, this lager has a rich brewing history. Introduced in the mid-1800s, Helles challenged darker Bavarian lagers for the title of “real” Bavarian beer—and, of course, it won its place as a German classic.
“The German word ‘Helles’ means pale. And while it’s now considered a traditional style, it actually caused controversy when it was introduced in the mid-1800s, challenging older, darker styles for the title of ‘real’ Bavarian lager.”
— David Deline, President of Prost Brewing Co.
More Traditional German Brews on the Way
The Helles Lager is just the beginning! Prost Brewing Co. plans to release more limited-time traditional German styles throughout 2025, including:
- Maibock (6.7% ABV) – A strong, malty springtime lager
- Radler (4.0% ABV) – A light and citrusy blend of beer and fruit soda
- Festbier (5.3% ABV) – A smooth, full-bodied Oktoberfest-style lager
These releases will give beer lovers the opportunity to explore a variety of German styles, all brewed with authenticity and craftsmanship.
Where to Find Prost Brewing’s Helles Lager
For a limited time, Prost’s Helles is available at:
✅ Retailers in Colorado and six additional states
✅ Prost Brewing Co. biergarten locations, including:
- Denver, CO
- Fort Collins, CO
- Highlands Ranch, CO
- Northglenn, CO
Drink Like a German While You Can!
Whether you’re a longtime Prost Brewing fan or just discovering authentic German-style beer, don’t miss your chance to enjoy the Helles Munich-Style Golden Lager before it’s gone! Visit your local retailer or Prost biergarten today and experience what true Bavarian craftsmanship tastes like.
Find out more and locate a Prost Brewing Co. near you at prostbrewing.com.
Prost!
