Throw something new on the grill for your summer cookouts! Try the brand-new Fat Tire BBQ Collection, pairing Niman Ranch’s Certified Humane pork and beef raised by independent U.S. family farmers with New Belgium Brewing’s iconic Fat Tire Amber Ale. You can leave the work to us – the BBQ Collection is fully cooked so all you need to do is heat and serve, giving you more time to relax with family and friends.
The new BBQ Collection is a testament to Niman Ranch and New Belgium’s farmers and brewers, both committed to hard work and performing their crafts with care to produce the most delicious products sustainably. Thank a farmer and raise a glass to a brewer by enjoying the new product line.
“Our shared missions to make the world a better place brought us together and our passion for good food and drink solidified our partnership. We could not be more proud to enter into the food arena alongside Niman Ranch and their network of independent sustainable family farmers,” said Leah Pilcer, Director of Communications and PR for New Belgium.
“The partnership came together over beers and brats and always felt like a great match,” said Chris Oliviero, General Manager of Niman Ranch. “Both brands are mission-driven and committed to using our platforms for good, leading on sustainability and ensuring our precious natural resources are protected for future generations. At the same time, we’re preserving the livelihood of independent U.S. family farmers and ranchers and the rural communities where they live and work.”
This Labor Day, shop local and support hardworking farmers, brewers, and grocers by purchasing the new Fat Tire BBQ Collection at a specialty grocer near you.
West Berkeley Bowl Marketplace (CA)
Bianchini’s Market (CA)
Cal Mart – SF (CA)
Marinwood Market (CA)
Marina Supermarket Inc (CA)
Nugget Markets (CA)
United Markets Inc (CA)
Andy’s Produce Markets – Sebastopol (CA)
Real Food Co (CA)
Village Market – Oakland (CA)
Scotty’s Market (CA)
Zanottos Family Market (CA)
Westlake IGA (CA)
Fairfax IGA (CA)
Marczyk Fine Foods (CO)
Town and Country Markets Inc (WA)
Rosauer’s Supermarkets (WA, ID, OR, MT)
*Last Update: August 12, 2019. Please call ahead to confirm the products are in stock