Today, the independent, family-owned brewers of the iconic Shiner Bock Beer, announce the release of Tall ‘Tails, a mixed 12-pack of all-natural, cocktail-inspired hard seltzers. Each flavor, Ruby Red Paloma, Watermelon Margarita, Texas Mule and Mexican Martini, riffs on a classic Texan favorite. Since its founding in 1909, every drop of Shiner is proudly brewed…
SONIC Hard Seltzer has announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska, Missouri and Arizona. This growing market availability builds on consumer excitement for SONIC Hard Seltzer, which was previously only located in Oklahoma. Available on shelves at local retailers, SONIC Hard Seltzer is offered in new slim cans to give seltzer aficionados a true…
Calling all pickle lovers! Kick your traditional seltzer options to the curb and step to the savory side of things with the Juicy Dill Pickle Straight Shooter from Shiner. The Texas-founded brand is pushing the boundaries of flavor and innovation with this limited release which is made with real pickles from Brewmaster, Jimmy Mauric’s family…
Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced its new, beautifully designed Truly Holiday Party Pack. The festive variety pack features four cocktail-inspired flavors including Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice. It will be available nationally on November 1 nationwide. Coming off the heels…
A new study of U.S. hard seltzer drinkers revealed growth opportunities still remain for the alcoholic beverage industry’s trendiest category. Veylinx, a consumer insights platform that uses behavioral research to predict purchasing habits, studied eight hard seltzer brands (AriZona SunRise, Bon V!V, Bud Light, Corona, Smirnoff, Topo Chico, Truly, and White Claw) and eight added benefits to…
The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the “Long Drink.” Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher. Bevy’s new sparkling citrus refresher is made from a delicious and…
Wild Basin Hard Seltzer announces that their wildly successful flavor, Strawberry Coconut, is launching its solo career. Initially released as part of the Wild Basin Berry Mix 12-Pack, Strawberry Coconut has quickly become a fan favorite, and has been promoted to its own standalone 12-pack format, plus 19.2 oz. single cans. Don’t worry – the…
This Fall, hard seltzer fans will see a new take on an instant favorite from Cigar City Brewing. An extension to their original citrus-forward mixed pack, Cigar City Seltzer Limeades will bring a slightly tart, refreshing option to shelves in four distinct flavors including Cherry, Mango, Peach and Coconut, which all complement a distinct limeade…
Award-winning 8th Wonder Brewery has unveiled the first two herbal seltzers in Texas. Handcrafted in Houston, and CBD Wonder Water are non-alcoholic, zero-calorie, reverse-osmosis sparkling waters featuring hemp-derived, natural herbal ingredients. The pioneering beverages are the first Delta-8 tetrahydrocannabinol (THC) and cannabidiol (CBD) seltzers in Texas, and number among the first of their kind in…
If anyone had a good year in 2020, it was Hard Seltzer makers. In the past year alone, the thirst-quenching, low calorie drink category added a staggering $2.8 billion to the beer market, according to Anna Nadasdy, Director of Customer Success at Fintech, in a recent Brewers Association collab hour. Many of the country’s top-rated…
Lone Star Brewing is excited to announce Lone Star Agave Seltzers, refreshing hard seltzers inspired by beloved Texas ingredients and local taste profiles. The new beverages will be available in stores throughout Texas in two flavors, Agave Lime and Agave Watermelon, starting in April of this year. The refreshing beverages are made with Texans in…
Georgia craft hard seltzer brand Narwater is unveiling its Seltzers for Shots campaign on Thursday, April 9 in Atlanta. Shots for Seltzers will offer a free 12-pack of Narwater Hard Seltzer from craft brewery Monday Night Brewing to anyone 21+ providing proof of Covid-19 vaccination through the month of April. Narwater is offering this generous…
Stone Brewing is proud to announce the upcoming release of Buenavida Hard Seltzer, a hard seltzer that’s… better. Acknowledging that Stone, of all craft breweries, releasing a seltzer sounds like a prank, the company assures readers that this announcement is being delivered with festive intention. Buenavida Hard Seltzer is the result of the company’s internal…
Tolago, the All-Natural Hard Seltzer, is now available in New Jersey. Continuing its California momentum, Tolago chose the Garden State as its next major market in response to consumer demand. Tolago is comprised of 34 like-minded artists, musicians, athletes, and entrepreneurs dedicated to creating a culture in which quality comes first, community inspires innovation, and…
San Francisco is renowned for empowering originality. The South of Market (SoMA) district, a mix of urban grit and stunning sightlines of the San Francisco Bay, is also the home to the 21st Amendment Brewery‘s beloved 2nd Street brewpub. Founders Nico Freccia and Shaun O’Sullivan pay homage to SoMA and the restless creativity bustling at all corners of the City…
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