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SONIC Hard Seltzer Launches into Six New States

SONIC Hard Seltzer has announced the expansion of its hard seltzer into six new markets: TexasKansasArkansasNebraskaMissouri and Arizona. This growing market availability builds on consumer excitement for SONIC Hard Seltzer, which was previously only located in Oklahoma. Available on shelves at local retailers, SONIC Hard Seltzer is offered in new slim cans to give seltzer aficionados a true and classic hard seltzer drinking experience.

Sonic Hard Seltzer is made by COOP Ale Works, an independent craft brewery based in Oklahoma City, OK. COOP Ale Works is dedicated to brewing full-flavored beers with the greatest attention to quality. Since 2009, COOP has created a core lineup of seven year-round beers, four seasonal beers, and various limited and barrel-aged releases. COOP is dedicated to serving the community and finding at least one beer in their lineup for every beer drinker. For more information, visit COOPAleWorks.com.

With the global hard seltzer industry expected to garner $10.92 billion by 20271, SONIC Hard Seltzer delivers an innovative and flavor-forward take on the growing beverage trend. The latest product offering takes inspiration from SONIC Drive-In signature beverage flavors, with a hard seltzer twist. SONIC Hard Seltzer was made to be responsibly enjoyed with friends during any occasion, all year round: poolside, on the porch swing, at a tailgate, around the firepit or on the couch for movie night.

“The consumer connection to the iconic beverages from SONIC is unrivaled, and we are seeing it come to life with the fan-fare for our hard seltzer offerings,” said Sean Mossman, President of COOP Ale Works, the makers of SONIC Hard Seltzer. “We are so excited to make SONIC Hard Seltzer more accessible to those eager to enjoy their go-to flavors in a new format.” 

SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. The Tropical Variety Pack features Ocean Water™, Melon Medley, Mango Guava and Orange Pineapple. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV.

SONIC Hard Seltzer is available at select retailers across OklahomaTexasKansasArkansasNebraskaMissouri and Arizona and is not for purchase at SONIC Drive-In locations. To find SONIC Hard Seltzer near you, visit https://sonichardseltzer.com/locator/ or learn more at @sonichardseltzer on Instagram.

 


1Source: Kamble, Anil, and Roshan Deshmukh. “Hard Seltzer Market by ABV Content(ABV Less Than 5% and ABV More Than 5%), Packaging (Metal Cans, Glass Bottles, and Plastic Bottles), and Distribution Channel (Off-trade and On-trade): Global Opportunity Analysis and Industry Forecast 2021–2027.” Allied Market Research, August 2020https://www.alliedmarketresearch.com/hard-seltzer-market-A06785.

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