San Francisco is renowned for empowering originality. The South of Market (SoMA) district, a mix of urban grit and stunning sightlines of the San Francisco Bay, is also the home to the 21st Amendment Brewery‘s beloved 2nd Street brewpub. Founders Nico Freccia and Shaun O’Sullivan pay homage to SoMA and the restless creativity bustling at all corners of the City (and urban meccas nationwide) with the spring 2021 national release of handcrafted seltzers for free-spirited individuals living life against the grain: SOMA Hard Seltzer (100 calories, 2g carbs, 0g sugar, 4.6% ABV).
Masterminds of beloved fruit beers (i.e. Hell or High Watermelon), the 21st Amendment’s SOMA Hard Seltzer carries on their infatuation with watermelon and other enticing flavors such as Black Cherry, Guava & Passion Fruit, and Mango. Shaun O’Sullivan (Co-Founder and Brewmaster) brews the new line of seltzers with their craft roots front and center and with the same level of innovation as their acclaimed beer portfolio.
“Brewed to strength, we’re using a natural fermentation of grain-based sugars and champagne yeast for our seltzers, which really shows our dedication to the handcrafted nature of SOMA. For six months, we brewed small batches to get the flavors correct. SOMA Hard Seltzer is NOT made with neutral spirits, and then diluted with water. Many hard seltzers made that way have a metallic and artificial taste. When you crack open a can of SOMA Hard Seltzer, you can taste the hard work that’s gone into each distinct flavor,” says Shaun O’Sullivan, Co-Founder and Brewmaster.
SOMA Hard Seltzer has skyrocketed to the #1 Local Craft Seltzer in Major Northern California Grocery Chains (Nielsen) since its exclusive release to the Northern California marketplace in June 2020. The hard seltzer category finished 2020 up 155% (Goldman Sachs) with projected $2.7 billion (Nielsen) in sales.
SOMA Hard Seltzer will be available in 6-packs as well as 12-can variety packs in all 32 states where 21st Amendment distributes.