The Brewing Funds the Cure initiative allows the passion and creativity of the brewing industry to help fund critical research in collaboration with the National Pediatric Cancer Foundation. The signature program for Brewing Funds the Cure is the annual release of Rising Hope. Now in its fifth year, the program’s goal is to have one brewery in each state produce the iconic “Rising Hope” IPA. In the first four years of the release of Rising Hope, craft brewing partners across the country have raised over $500,000 for pediatric cancer research.
Each year, Brew masters from Florida Avenue Brewing and Cigar City Brewing design a new recipe and share it with collaborating breweries across the country. Supplier partners such as Country Malt Group, Yakima Chief Hops, and Amoretti Fruit Puree provide donated ingredients to each of the Rising Hope breweries. In addition, Blue Label Packaging Co has donated labels for canning, and Taphandles provides signature tap handles for each participating brewery. The signature IPA is released through September and October, and 100% of the proceeds will benefit the National Pediatric Cancer Foundation. 2022 partners will be updated on the virtual map at: www.brewingfundsthecure.org.
Why is this important?
Cancer is the #1 cause of death by disease among children
43 children per day are expected to be diagnosed with cancer
Only 4% of the billions of dollars that are spent annually on cancer research and treatments are directed toward treating childhood cancer
More than 95% of those who survive childhood cancer will have a significant health-related issue by the time they are 45 as a result of being treated with drugs designed for adults.
How to Get Involved with Brewing Funds the Cure
Organizations can join Brewing Funds the Cure by going to the NPCF’s Brewing Funds the Cure website. To inquire about partnering or to donate: www.brewingfundsthecure.org
Rising Hope IPA Will be released in September/October of 2022
Other Brewing Funds the Cure Programs are available as well all year long.
Follow @brewingfundsthecure on Instagram. Tag us, message us, and use #brewingfundsthecure to get involved and help promote BFTC.
Contact Chris Geib – Cgeib@nationalpcf.org or (813) 269-0955