Drake’s Debuts its First Packaged Beer in Cans with the Year Round Release of Kick Back IPA
Summer at the beach. Grilling poolside with friends and family. A relaxing end to a long hike. Now enjoy all these moments with Kick Back IPA, exclusively in 12 oz. cans, or on draft, year-round from Drake’s Brewing Co. This marks the brewery’s first beer packaged in cans, just in time for the warmer spring and summer months ahead.
Originally released in bottles as a summer seasonal in 2016, Kick Back IPA is the perfect alloccasion, all-day drinking beer at 4.3% ABV. It’s loaded with citrus, floral, tropical, and stone fruit flavors, from a blend of Cascade, Chinook, Mosaic, Simcoe, El Dorado and Pekko hops. The malt bill is primarily Two-Row and Pale Ale malt, with small additions of Golden Naked Oats and Hulled Barley Flakes.
“The response to Kick Back IPA since we launched the beer in 2016 had been phenomenal, and its the perfect choice for our first can release,” according to Drake’s Brewmaster John Gillooly. “The beer is crisp, crushable, and filled with a ton of juicy hop flavor. It also pairs very nicely with a variety of food, from seared ahi tuna steak to fried chicken. I’ll be taking cans everywhere I go this summer.”
The year-round release of Kick Back IPA in cans will also increase Drake’s fundraising partnership with the Regional Parks Foundation, a non-profit that supports the East Bay Regional Parks District. Part of Drake’s mission is to help build and support the local community, and the Kick Back Program has proven to be successful since its 2016 debut. Proceeds from the sale of Kick Back IPA six-packs over the last two years has generated nearly $20,000 for cleanup and restoration projects at over a dozen East Bay parks.
According to Juliana Schirmer, Development Director at the Regional Parks Foundation, “The money has been a huge plus. The Kick Back Program has also helped us branch out and engage the community in a new way. We’re attracting a younger demographic, a demographic we know loves and uses our parks, and many of them are beer enthusiasts! We even started the ‘What’s Brewin in the Parks?’ event series as a way to carry this success through the full year.”
Starting now, six-packs of Kick Back IPA are being shipped throughout Drake’s distribution territory.
About Drake’s Brewing Co.:
Drake’s Brewing Co. is an independent craft brewery located in San Leandro, Calif., that has been dedicated to bringing people together over great beer since 1989. Quietly situated in its gritty warehouse environs, Drake’s has become known over the years for consistently producing a wide variety of hop-forward craft beers. From the groundbreaking 1500 Pale Ale to innovative creations like the Denogginizer Double IPA, and a growing collection of artisan barrel-aged and sour beers, he brewery’s commitment to quality and integrity shines through in every beer. As one of the original craft breweries in the Bay Area, Drake’s is dedicated to supporting its community first and working tirelessly to bring its brand of quality beer to more people.