To address the changing tastes of contemporary beer lovers without violating centuries old traditions and mandates, Hacker-Pschorr the Munich based brewery with more than 600 years of world renowned brewing experience, has developed a line of packaging complete with updated bottles and a bold, enhanced logo worldwide. The U.S. market began receiving the new look this month. It features a contemporary interpretation of traditional design elements and was created to appeal to a broader audience. The new packaging also follows the highly successful U.S. Weissbier can launch earlier this year.
“The Hacker-Pschorr can launch was one of our most successful to date and made us revisit our current packaging to see how we can continue to enhance and improve our image with a younger audience,” says Steve Hauser, CEO of Paulaner USA. “The result is a fresh, modern look that uniquely celebrates the brands rich heritage and superior taste.”
The new Hacker-Pschorr bottles allow for a better overall drinking experience while setting it apart from traditional German Beer bottles. The new logo is strikingly bigger, thicker and louder and represents the boldness of the entire brand portfolio. The diamond pattern on the label emphasizes the Bavarian origin and also includes a ‘descriptor’ that identifies bier specialty. These enhancements combined provide clear brand differentiation in a world of highly stylized brews.
Since 1417, Hacker-Pschorr has been dedicated to the art of brewing and includes only quality ingredients. Hacker-Pschorr biers have always been brewed in accordance with the Reinheitsgebot Purity Law of 1516, which mandates that beer brewed in Bavaria consist of only malted barley, water and hops.
“The new Hacker-Pschorr bottles and logo redesign moves the company into the future. We are confident that this modern day packaging facelift will introduce the brand to an entirely new generation of bier drinkers, ” Hauser concludes.
More information about Hacker-Pschorr, including where to purchase, can be found at www.Hacker-Pschorr.us or follow them on:
Instagram: @Hacker-Pschorr
Facebook: https://www.facebook.com/hackerpschorrmuenchen/
