One can always expect an interesting cast of characters at any great craft beer bar, and it’s with that truth in mind that Stone Brewing sought out and brought together four guest artists to design collectible labels for a special limited release of its most popular IPAs. For the Stone Guest Artist IPA Mixed Pack, the artists – both amateur and pro – brought their own personal expression to each of the labels, which can now be found nationwide.
The four lucky and talented artists were found via a call-to-action on Stone’s social channels. “Artists were asked to re-imagine each of the four beer labels from their own personal perspective,” explained Greg Koch, Stone Brewing Co-Founder and active participant in the design of every Stone beer label. “These are four of our most well-known and respected beers, so it was admittedly a bit scary for us. Ultimately, we had to just close our eyes, lean back, let go and believe in the process, which amounted to an artistic ‘trust fall.’ Our risk paid off phenomenally, and what better way to highlight some well-deserved artists than on a medium that’s in the homes of hundreds of thousands of people stretching across the US?”
The Stone IPA Mixed Pack is a year-round offering with beer selection and packaging changing continuously throughout the year. Stone includes one-off special releases only found in the Mixed Pack, or in this case, best-sellers with unique packaging and guest participation. The Stone Guest Artist IPA Mixed Pack will be available through May 2021.