Philip Brandes, founder of Bravus Brewing Co, North America’s first non-alcoholic brewery, announces the launch of La Planta Reposado Tequila Alternative (SRP $34.99/750ml bottle), an ultra-premium, non-alcoholic agave spirit under Brandes’ new Phil & Goode marque. The product will roll out nationally through the summer with initial availability through the Phil & Goode direct-to-consumer channel.
IWSR expects non-alcoholic spirits to experience double-digit growth between 2023 and 2027 (source).
Says Brandes,
“It’s pretty amazing how close to the real thing La Planta tastes. Whereas other tequila alternatives have to be mixed in a cocktail, La Planta is right at home neat or over ice with a twist of lime.”
The product: La Planta is made using high-quality ingredients: agave, oak, filtered water, natural tequila flavor, and white button mushroom fiber extract. The white button mushrooms work both as a natural preservative and a functional ingredient.
The process: Using some of the same innovation that creates Bravus’s award-winning craft brews, La Planta Reposado benefits from a proprietary manufacturing process that keeps the alcohol under 0.5% ABV. It also incorporates high-quality ingredients, unlike many of the other non-alcoholic spirits on the market.
Tasting notes: Hints of caramel, vanilla, roasted agave and oak give way to a mild heat and citrus notes. This is an extremely complex, yet versatile non-alcoholic aged agave spirit that works just as well over rocks, as it does blended in your favorite margarita or tequila sunrise.
Brandes continues, “Non-alcoholic beverages are supposed to be healthier, but many of them contain a ton of sugar, thickeners, and nasty preservatives.” I like to say that our offerings aren’t just better-for-you, they are ‘Goode’ for you.”
La Planta is the first offering under the Phil & Goode banner with other SKUs slated for future release.
