Home Featured Yuengling and Victory Brewing bets Sam Adams and Jack’s Abby on the Super Bowl
Yuengling and Victory Brewing bets Sam Adams and Jack’s Abby on the Super Bowl

Yuengling and Victory Brewing bets Sam Adams and Jack’s Abby on the Super Bowl


This year, the Big Game brings together two competitive, historic, beer-loving cities: Boston and our hometown team in Philadelphia.

In the spirit of brotherly love, Yuengling teamed up with their lager-loving neighbor Victory Brewing Company to cheer for Philly and wager a friendly bet against Samuel Adams and Jack’s Abby of New England.

Check out the Twitter Smackdown here. Yuengling is confident that they’ll be kickin’ back with a 6-pack watching the GOATs lose to the underdogs!


So, what’s the bet?


  *   The losing breweries (ahem, Sam Adams and Jack’s Abby) have to wear the opposing team’s jerseys/colors at the brewery… AND wear the opposing team’s signature mask (e.g. those Boston brewers will be replacing their goat masks with dogs!). Don’t worry, we’ll follow up with photos.

  *   TBD: Throughout the week, Victory and Yuengling will be taking donations at their taprooms to help preserve the Freedom Trail (it will be a long walk home for Boston!), while Jack’s Abby and Samuel Adams will take donations to help preserve the bald eagle (they don’t want to clip their wings spirits as they hope to fly high into the 2019 season!)

What does Yuengling think?

“We’re excited for our hometown team and this friendly wager with Sam Adams, Victory and The Abby as a fun way for Philly and Boston football fans to show their passion for great beer during the big game.” – Jennifer Yuengling, VP of Operations of D.G. Yuengling & Son, Inc. Yuengling is America’s Oldest Brewery, family owned and operated in Pottsville, PA since 1829.


What does Victory think?

“I feel like we picked the best team of beer buds on the field and now we raise our glasses in friendly competition. Cheers to our fans, the everyday winners who thirst for craft beer Victory!”–Bill Covaleski, Co-Founder of Victory  Brewing Co.


“The birds have been underdogs for quite some time and there’s nothing we’d like more than to see them taste victory! Especially now that there’s a friendly wager in place! The passion that all of us brewers put behind brewing quality craft beer is only amplified when it meets a day as passionate as Sunday will be. Like the majority of Philly born and bred Eagles’ fans, we’re proud of our homegrown roots. So much so that we named our newest beer Home Grown. And you can guarantee we’ll be raising our glasses of Home Grown to these local legends this Sunday. On the road to Victory!” – Ron Barchet, Co-Founder of Victory Brewing Co.


What does Jim Koch, founder & brewer of Samuel Adams, think?

“Like last year, we’re behind New England all the way as they head to the big game. To put our beer where our mouth is, we’re wagering a brewer’s bet with our lager-loving friends at The Abby against underdogs, Victory Brewing and Yuengling. We know this one’s not going to be easy. Watching a thrilling game with a great craft beer in hand never gets old and we hope to watch Goodell hand over another trophy to our favorite New England team.”


What does Jack’s Abby think?

“At Jack’s Abby, we think New England football is like New England beer – world class.  Brewers are no strangers to the ‘no days off’ mentality so it makes perfect sense to wager on the game with our friends at Sam Adams, Yuengling, and Victory.  New England knows how to get the job done, and we’re happy to bet our beer on it!” – Jack Hendler, Co-Owner and Brewer



We’ll be sure to keep you posted on the bet, and if you want in on the friendly competitive competition, check out https://twitter.com/Yuengling_Beer.

About D.G. Yuengling & Son, Inc.

Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family-owned and operated since 1829. Soon to be in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Traditional Lager, Light Lager, Black & Tan, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale, and Oktoberfest.  For more information about the brewery, tours and merchandise visit www.yuengling.com

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Terry Bunch Co founder of BeerAlien.com and Editor/Owner of MetalLife.comUntappd: metallife