On National Vodka Day, Truly Hard Seltzer, leader and innovator in the hard seltzer category, today announces the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four unique flavors including Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine starting October 11.
Crisp, flavorful, and delightfully refreshing, each Truly Vodka Seltzer style leads with a predominant fruit paired with a complementary fruited back note for a premium flavor combination and natural taste profile. At 5% ABV and just 110 calories with 2g sugars and naturally gluten free, Truly Vodka Seltzer is a perfect way to level up your drinking experience.
Credited with developing the industry’s original hard seltzer, Truly, Boston Beer Company Director of Product Development Casey O’Neill describes the latest evolution of this refreshing, convenient and fun alternative to light beer as a no-brainer. “You could say the traditional vodka seltzer was my inspiration for Truly Hard Seltzer from day one for its refreshing taste and endless possibilities,” said O’Neill. “Our team has spent countless months testing thousands of drinkers on hundreds of recipes and flavor combinations to get the latest and greatest extension of Truly just right. A spirits-based seltzer that’s crisp, clean and flavorful had been my north star for Truly innovation, but it’s safe to say we’re just getting started.”
“A trailblazer and tastemaker since coming onto the scene over five years ago, Truly is constantly innovating and challenging what drinkers expect from hard seltzer,” said Matt Withington, Director of Marketing, Truly Hard Seltzer. “We’ve earned our role as the ultimate beyond beer destination and are ready to elevate the canned cocktail space with our first spirits-based seltzer. We’re giving discerning drinkers a reason to trade up their vodka seltzer with a brand they know and love, Truly, plus six-times-distilled vodka and real fruit juice for a ‘truly’ unique drinking experience.”
To launch its new Truly Vodka Seltzer, Truly will kick off a 360-degree integrated campaign, “There’s Vodka in This!,” this fall to drive awareness of the spirits-based offering supported largely via social and digital, and e-commerce in addition to retail and point-of-sale to drive trial. Additionally, Truly will target millennial drinkers by offering a “premium discount” for those enjoying their “premium years” through a promotion that plays on Truly’s version of old and new: nostalgia and innovation. To learn more about the #TrulySeniorDiscount, follow Truly on Instagram @Truly or Twitter @TrulySeltzer.
This new vodka-based addition brings the Truly lineup to 38 total flavors (and counting!). All-new Truly Vodka Seltzer will be available in 12-ounce slim cans and variety 8-packs and single style 8-packs and 4-packs starting this fall at a suggested retail price of $9.99 (4-pack) to $17.99 (8-pack).