Schlafly Beer announces today the release of a limited edition Pilsner pack. The 12-bottle pack of the golden, crisp lager with a record affixed to the front will feature a voucher inside for $5 off of any vinyl at local participating record stores across Schlafly’s distribution. The special record packs will be available now through spring.
Schlafly Beer explained the 45rpm records attached to the 12 packs: “We affixed over 2,000 45s to the front of these packs. It’s a mix of everything. While we think it looks amazing, we’re not sure how great the records will sound after the wear and tear of shipping. It’s there to inspire you to use the voucher inside to add to your own collection.“
The retro resurgence of vinyl records pairs well with Schlafly Beer’s Pilsner, an original beer for the largest, locally owned brewery. Founding Brewer Stephen Hale explains, “Pilsner was one of the first beers that we brewed in 1991 so I’m glad the classic style has come back into favor. I’m equally as thrilled that vinyl has received a new appreciation in the last few years.”
U.S. vinyl album sales hit a Nielsen Music-era record high (14.32 million; up 9 percent) in 2017, and Schlafly Beer sees the correlation between craft beer drinkers and vinyl shoppers. “We support the independent record store, and we hope this fun pack encourages people to do the same. Grab a Pilsner, put on your favorite record and relax…sounds like the perfect day to me!” Hale says.
Schlafly Beer re-released their Pilsner in fall of 2017. Due to the response of the consumer, the sessionable style is now part of the brewery’s 2018 portfolio. Schlafly’s Pilsner (5.0 ABV / 30 IBUs) is the brewer’s take on a traditional lager–light-golden in color with an invigorating freshness and rich in hop aroma without being too bitter. Schlafly uses Magnum and Tettnang hops, varieties from Germany that bring both floral notes and a definitive earthiness. The Lublin hop, traditionally used in lagers, rounds out the medium-bodied malt character, and the noble Hallertau lends a hint of spice.
Schlafly’s Pilsner 12-packs with limited edition record voucher will be available at the brewpubs as well as across Schlafly’s distribution this week. For more on Schlafly Beer’s distribution, visit www.schlafly.com/beers/distribution. The full list of participating independent record stores who will accept the discount vouchers will include:
Schlafly Beer, St. Louis’ largest locally-owned, independent craft brewery, proudly offers over 60 unique styles of beer. Each is handmade at the Tap Room in Midtown St. Louis or Schlafly Bottleworks in Maplewood. Utilizing 102 hop varietals, 77 malts and grains, 59 different spices and fruits and 10 separate yeast strains from around the globe, Schlafly also works with local suppliers for everything from farm-fresh food to packaging and labeling. As part of its commitment to sustainability, Schlafly donates spent grain to local farmers to feed their livestock and utilizes 100% renewable energy throughout its operations. The largest Missouri-owned-and-operated beer maker offers free tours of the Tap Room (2100 Locust Street) every Sunday from 12:30 p.m. to 4:30 p.m. on the hour and Schlafly Bottleworks (7260 Southwest Avenue) from noon to 5 p.m. every half hour on Fridays, Saturdays and Sundays. The brand continues to define craft across 12 states and throughout countless fine establishments, backyards and basement bars. Join us at either of our locations and on Facebook, Instagram, and Twitter. For a full listing of seasonal and year-round beers and for information on distribution, visit Schlafly.com.