Indeed Brewing Company is introducing a new core beer to its lineup. Loretta’s Dark Lager is a year-round malty beer that will be available in Minnesota, North Dakota, and Wisconsin in 6-packs and on tap.
“Loretta’s Dark Lager fills the need for a malty beer in our core lineup,” says Sales Director Ryan Bandy. “We love this one because it drinks like a crisp lager that you want to drink a bunch of; it’s the best of both worlds.”
Loretta’s features artwork by local Minneapolis artist Chuck U, who brought to life the vision of a supper club-inspired setting on the can.
“We asked Chuck to create a sense of place with Loretta’s can art. A place familiar to many, filled with years of good times and conversation. A place you walk into knowing you’re going to have a great time. And a place you might walk out with a fresh perspective or new understanding,” says Creative Director Andy Kiekhafer. “Examining the can you’ll find lots of treasures—little accents and details filled with local lore and legends. But Lorettas isn’t some made-up place; it’s a place where you’ve run into old neighbors, shared a family meal, and met new friends along the way!”
Malt: Bamberger Munich, Briess Midnight Wheat
Hops: Mandarina, Hallertau Mittelfruh
Visual: Auburn with garnet hues
Aroma: Fresh-toasted bread and Munich malt, light Noble spice