May 31st, 2018 – Green Flash Brewing Company, known for its popular lineup of specialty craft beers including fan favorites like West Coast IPA and Alpine Duet, announced that Michael Taylor has been appointed CEO. With more than 14 years of experience in the beer and beverage industry, Taylor will focus on strengthening the Green Flash and Alpine brands, culture and regional footprint, while guiding the long-term strategic growth of the businesses.
“I’m thrilled to lead the Green Flash and Alpine teams as we enter new chapters as vibrant members of the San Diego craft beer community,” Taylor comments. “This is an exciting time for Green Flash and Alpine, and we will build upon what has made our breweries award-winning — our hard-working, creative employees and a shared vision to pioneer progressive, unique, and high-quality craft beer and experiences.”
Green Flash’s founder, Mike Hinkley, will continue to play an active role on the leadership team reporting to Taylor and serving on the company’s board of managers. “I’m very excited that Michael is coming on board as the CEO of Green Flash. His talent, experience, and leadership are the perfect fit and I look forward to working with him,” says Hinkley.
Taylor brings in-depth expertise and a reputation as a strong leader in the beer and beverage industry, with extensive knowledge in finance, operations, and the commercial and production aspects of the business.
Prior to joining Green Flash, Taylor worked at Anheuser-Busch Companies where he served in various senior management positions during his 14-year tenure with the company. Most recently, he was vice president of non-alcohol, leading all commercial and business operations for the Hiball Energy and Alta Palla brands. Prior to that, he was vice president of M&A, responsible for leading all M&A and business-development strategies and activities for the U.S. and Canada, including positioning several well-known craft breweries for growth and sustainable success.
In addition to his involvement in the beer industry with Anheuser-Busch, Taylor has strong ties within the alcohol industry, recently serving as a board member of Craft Brew Alliance Inc.and an advisory board member of the wine investment fund, Bacchus Capital Management.
A chartered financial analyst (CFA), Taylor earned both his MBA and BSBA degree in finance and organizational management from the University of Missouri, St. Louis.