Colorectal cancer is crappy. As the nation’s second-deadliest form of cancer, it kills thousands every year. This March, adults can enjoy a limited-edition glittery beer that can’t be purchased with money, but can only be accessed with their own poop during National Colorectal Cancer Awareness Month.
The unusual ask is part of the clever ‘Give a Crap Challenge’ hatched by the Colon Cancer Foundation, Squatty Potty and DuClaw Brewing Company with help from Everlywell, CraftShack and Diablo Doughnuts to help the Colon Cancer Foundation reach their goal of providing 10,000 colorectal cancer screenings to underserved communities in 2021.
As a result of signing up, participants will also help to raise awareness for the 75 million people in the U.S. who are 45+ and should be regularly tested for colorectal cancer (and their loved ones who can help to encourage “the talk”).
They’re encouraging people like you to get screened for colorectal cancer, the 2nd most deadly cancer for adults in the U.S., from the comfort of your own home (or, give the test to a loved one 45+). And, giving you access to this exclusive Unicorn Farts variant (the only one ever made!) made with graham cracker in the process.
For an $85 contribution to Colon Cancer Foundation on this site, you will receive a 6pack of this exclusive Fruity Pebbles-flavored glitter beer called Sour Me Unicorn Farts made by DuClaw, an Everlywell colorectal cancer screening, and a Squatty Potty.
Incidence rates for colorectal cancer are trending younger: 20-29 is the fastest growing segment. The Black community is disproportionately affected, with 20% higher than average incidence rates and 40% higher death rates than other racial groups. Yet it’s also the most curable when caught early. We just saw Baltimore Oriole, Trey Mancini, 29, step back onto the field this season after spending the last year fighting CRC.
More about Colorectal Cancer & affected populations:
2nd leading cause of cancer death among men and women in the U.S.
Regular testing is recommended for adults 45+.
75M people should be regularly tested, half being underserved and uninsured.
African Americans are at high risk, with incidence rates +20%, and death rates +40%.
Anyone >45 with symptoms should see their primary care provider as soon as possible.
The recent and tragic deaths of actors Chadwick Boseman, 43, and Natalie Desselle-Reid, 53, as a result of colorectal cancer illustrate the younger trend:
The fastest growing incidence among those 20-29.
The most cases under 50 among those 40-49.
About the Campaign Collaborators:
Colon Cancer Foundation
The Colon Cancer Foundation is a 501(c)3 non-profit organization registered in the state of New York and is listed by the IRS as a public charity. The organization is dedicated to supporting colorectal cancer research; educating the public about the importance of early detection, and forming strategic partnerships in the fight against colorectal cancer. The foundation offers those affected by colorectal cancer a platform to increase public awareness of colorectal cancer, while also working to lower incidence and death rates through public education, collaborations, and early-screening education. The Colon Cancer Foundation hosts annual events and challenges that seeks to raise money to support the foundation’s mission.
Founded in 2011, Squatty Potty, LLC is a consumer products company whose product lines consist of toilet stools, sprays and other bathroom accessories. Its flagship product, the Squatty Potty stool, is designed to help users assume the squatting position while using the bathroom, delivering fast, complete elimination with comfort and ease. In 2014, the Company was featured on ABC’s hit TV show Shark Tank, and became the second most successful company in the history of the show. In 2015, the Company launched a wildly successful marketing campaign featuring a viral YouTube video that has garnered over 140 million views to date and won the 2016 Webby Award. Currently Squatty Potty products are sold in over 6,000 retail locations globally including Bed, Bath & Beyond, Walmart and Target.
DuClaw Brewing Company
Baltimore-based and fearlessly innovating in craft beer since 1996: Craft Be Cherished. Rules Be Damned. DuClaw beer is available in 19 U.S. states and DC plus Canada and France, with additional U.S. distribution through Brew Pipeline. www.duclaw.com.
The premier online marketplace and platform for specialty craft beers delivered to your door. www.craftshack.com.
Baltimore doughnut shop that’s ‘Local as F*ck.’ Home of the original Unicorn Farts doughnut and original collaborator on the Sour Me Unicorn Farts beer. www.410dough.com.
Agencies who worked on the campaign include Elevation Advertising, 212 Communications and Social Endurance.