George Dickel and Social Hour are thrilled to announce their latest collaboration, presenting cocktail enthusiasts with an enticing seasonal treat: the Social Hour Bourbon Smash made with Dickel Bourbon. Building on their previous successful partnership, this new offering combines the craftsmanship of Dickel Bourbon with the innovative flavors of Social Hour, resulting in a delectable, ready-to-drink cocktail.
Bourbon Smash captures the essence of summer with its delightful blend of tart Meyer lemon and muddled mint. This premium canned cocktail expertly balances the rich flavors of a mint julep and a whiskey sour, delivering a refreshing and satisfying drink. Crafted using the renowned 8-Year-Old Dickel Bourbon, the Bourbon Smash exemplifies the commitment to excellence and convenience that both George Dickel and Social Hour are known for.
To enjoy Bourbon Smash at its finest, serve it over ice in a glass garnished with a sprig of fresh mint, a lemon wheel, a slice of peach, or even strawberries. This picture-perfect presentation adds a touch of elegance to the drinking experience, elevating each sip to a new level.
Starting July, 2023, Bourbon Smash will be available for purchase at select retail locations throughout the New York City area. For those outside of New York, Bourbon Smash can be conveniently ordered online via the Social Hour website. This limited-time cocktail experience is priced at $28 for a 4-pack, with each can containing 250ml and providing three servings.
The introduction of Bourbon Smash demonstrates the dedication of George Dickel and Social Hour to continuously delight their customers with innovative and flavorful creations. The fusion of Dickel Bourbon’s award-winning taste and the expertise of Social Hour promises a truly exceptional beverage that will please both seasoned whiskey enthusiasts and those seeking a refreshing summer cocktail.
With its distinctive flavors and the convenience of a ready-to-drink format, Bourbon Smash promises to be the go-to summer cocktail for those seeking a sophisticated and refreshing libation.
Terry Bunch
