Firestone Walker Launches “Brewmaster’s Reserve” Beer Club

For years, Brewmaster Matt Brynildson dreamed about creating a beer club that would directly connect Firestone Walker’s most interesting beers with the brewery’s most passionate fans. That time has now come with the launch of Brewmaster’s Reserve—a beer club dedicated to “the best of the best” from Brynildson and his team.

Brewmaster’s Reserve is limited to the first 1,000 members who register, and is available to California residents only. The signup window opens on Friday, February 12 at 10 a.m. PST. Full details can be accessed at www.firestonebeer.com/brewmasters-reserve.

Brewmaster’s Reserve is our way of connecting with our most passionate fans and diving even deeper into beer culture,” Brynildson said.

Exclusive Beers & Benefits 

A 2021 membership in Brewmaster’s Reserve costs $599 plus tax, and shipping is included. Members will receive eight curated collections spanning 27 individual small-batch beers, including 14 member-only exclusives. Each collection will also come with glassware chosen by Brynildson to match the selected beers. Brynildson and his team—including Barrelworks Master Blender Jim Crooks and Barrel Program Manager Eric Ponce—will present each collection via online tasting sessions.

Members will also be entitled to other benefits, including a 15 percent savings on Firestone Walker beer and merchandise purchases; early access to online beer releases; priority access to cellared library beers; a 10 percent savings on dine-in and takeout at Firestone Walker’s Taprooms; and opportunities to re-order their favorite Brewmaster’s Reserve exclusives.

Membership begins with a Welcome Box that includes a stainless steel membership card; custom playing cards; two leather coasters and Dark Ray—a Brewmaster’s Reserve exclusive barrel-aged ale blended with premium vanilla beans, cocoa nibs and toasted coconut. The Welcome Box will be accompanied by the first Brewmaster’s Reserve Collection: the 2021 vintage of Parabola along with two new variants, Double Barrel Parabola and Amburana Parabola. The collection will also include two Glencairn glasses.

WELCOME PACK

Let’s make it official and start you off with a stainless steel membership card, leather coasters, custom playing cards and Dark Ray – their first “Brewmaster’s Reserve Exclusive” beer.

Shipping late February with the Parabola Collection.

PARABOLA COLLECTION

Experience the ultimate immersion into the world of Parabola. This collection features the latest releases of their iconic barrel-aged imperial stout along with two exciting variants that take the Parabola experience to new heights. Includes a pair of custom Glencairn glasses.

Shipping late February

FERAL COLLAB COLLECTION

Firestone Walker got together with some of their most feral friends to create this eclectic wild ale collection, featuring two collaborations as well as the latest release of Feral One from Barrelworks. Includes a pair of Teku taster glasses.

Shipping early April

COCKTAIL COLLECTION

Barrel Program Manager Eric Ponce is always pushing the envelope of flavor and innovation, using inspired ingredients to produce beers that echo your favorite cocktails. This collection features his latest creations as well as apposite glassware.

Shipping late April

FULL Release Calendar:

http://www.firestonebeer.com/brewmasters-reserve/

Driven to Connect

Brynildson said that Brewmaster’s Reserve is partially inspired by his winemaking peers in the Paso Robles wine country, who have long maintained wine clubs as a way to share their finest wines with their most ardent customers. “We collaborate quite a bit with our winemaker friends, and I’ve always admired how these wine clubs give them a runway to make these really interesting small-batch or one-off wines for those who want them most,” Brynildson said. “It has been in the back of my mind for a long time.”

He also noted that the postponement of the Firestone Walker Invitational Beer Fest for the second year in row lit a fire under the lingering idea to launch a beer club. “The fest has always been an opportunity for us to personally connect with our biggest fans and with those who drive beer culture,” he said. “World events have really dampened our opportunities for intentional interaction, so we decided it was time to create a new way to connect.”


For more information, visit: http://www.firestonebeer.com/brewmasters-reserve/