Fellow B Corps Share Commitment to Sustainability with Consumer Savings at Grocery and Retail

Fellow B Corps Fetzer, a sustainability leader and the flagship label of Fetzer Vineyards, and New Belgium Brewing Company’s iconic Fat Tire beer have partnered up to help consumers invest in what matters: the planet.

Now through September, consumers save $5 on the purchase of a 6-pack of Fat Tire beer with a bottle of Fetzer wine at participating locations nationwide including Albertsons, Raley’s, Safeway and Jewel-Osco. The planet-conscious combo featuring the mail-in-rebate (MIR) continues through September.

Fetzer and Fat Tire put sustainability within reach for shoppers who find products grounded in good in every aisle and expect these same values-aligned offerings from their beverages. Both brands proudly carry the globally recognized B Corp Certification—the B stands for “benefit,” and refers to benefiting workers, the community, customers and the environment, and are TRUE Zero Waste and CarbonNeutral® certified.

About Fetzer

Part of the largest certified B Corp winery in the U.S., Fetzer is building a better tomorrow by making quality wines with a conscience and putting people and planet first. Embodying the B Corp ethos to use business as a force for good, Fetzer crafts delicious, go-to wines that minimize environmental impacts and elevate social responsibility. Head Winemaker Margaret Leonardi—the first woman to lead winemaking for the Fetzer brand in its 50-plus-year history—balances a thirst for innovation with a dedication to quality in every glass of Fetzer wine. The acclaimed collection of any-occasion offerings includes the #1 Gewürztraminer in the U.S., a beloved California Chardonnay, a trio of bright whites—Sauvignon Blanc, Pinot Grigio and Riesling—a richly textured Merlot and a bold Cabernet Sauvignon. Every sip is a step toward a more sustainable future. View the collection and dive into Fetzer’s sustainability story at fetzer.com, and follow Fetzer’s grounded in good practices online at Instagram and Facebook.