Crook & Marker, a new spiked and sparkling beverage, unleashes bold and bright flavors. This drink, made with organic alcohol and developed for a new generation of consumers, is a full sensory experience in each can.
Crook & Marker is gluten-free with zero sugar, and sweetened from natural sources. Available in a myriad of vibrantly colored varieties including Black Cherry, Blackberry Lime, Coconut Pineapple, Grapefruit, Mango, Peach, Strawberry Lemon and Tangerine, Crook & Marker makes it possible for consumers to finally have it all: bold flavors, refreshment and zero guilt.
The spiked and sparkling beverage, Crook & Marker, is here to enhance social moments, while also placing a premium on transparency. Each can lists exactly what’s inside, with a full ingredient deck and nutritional panel. Crook & Marker is made with a proprietary organic alcohol known as BaseBrew, which is brewed from ancient grains – including quinoa, millet and amaranth – and cassava root. The drink is also non-GMO, with less than 1g of net carbs, 80 calories per can and 4% ABV.
On the heels of creating his first “Bevolution,” Ben Weiss – the founder of Bai Antioxidant Beverages – is setting out to disrupt the alcohol industry with Crook & Marker, his new creation. “I see millennial consumers reject sugar and calories, but still demand great flavor and enjoyment. This is why so many young adults are moving away from traditional beer brands,” says Weiss. “At last, Crook & Marker will give them what they’re seeking – a beverage that is perfect for having a good time and that has flavor, variety and transparency.”
Currently sold in Florida at Target, Whole Foods Market, ABC Wine & Spirits, Total Wine & More and Publix, among other retailers. Crook and Marker is on the menu at the Faena Hotel Miami Beach and it is expected to be available in other major hospitality and entertainment venues in the Miami area soon. The spiked and sparkling beverage can also be found across the state in Tampa, Orlando and Jacksonville.
Crook & Marker beverages are available in single-flavor 4-packs for a suggested retail price of $8.99 and in variety 8-packs for a suggested retail price of $16.99. (All prices vary by location.)
About Crook & Marker:
Crook & Marker drinks are the only spiked and sparkling beverages of their kind. Zero sugar. Made with organic alcohol. Overflowing with bold, refreshing flavor.
Crook & Marker’s unique name comes from the black sheep which is also known as a “Marker.” A shepherd places one Marker among every 100 white sheep to help him keep track of his flock. As he watches over them, the shepherd wields a heavy “Crook” to corral his sheep. The Marker is believed to be the fighter who resists the shepherd’s power and refuses to be penned, much like Crook & Marker’s vision to stand out among the traditional beverage crowd.