Flix Brewhouse, America’s Cinema Brewery, today announced record-breaking attendance and revenues for 2017, up 5% in same store attendance, 10% in same store revenues and 41% in total company revenues, despite overall North American domestic box office attendance dipping 6% to a 20-year low.
With the rising popularity of in-home viewing and streaming platforms such as Netflix, Amazon and Hulu, “movie night in” has challenged the traditional multiplex for mainstream entertainment dominance. Flix Brewhouse, the world’s only first-run, dine-in cinema microbrewery, provides a unique, experiential element to guests, which it attributes to the company’s double-digit growth.
Greg Johnson, Director of Sales and Marketing for Flix Brewhouse, explained, “Our robust growth shows how well the Flix brand experience resonates with moviegoers. We anticipate another strong year in 2018, and so far through January, same store revenues are up 18% from the comparable 2017 period. Flix is on track to open more than a dozen new locations throughout the country by 2021, three of those during 2018 alone.”
Flix Brewhouse attributes its growing success to demand from guests for more than just a movie and typical theater fare. To get off the couch, today’s out-of-home entertainment consumers require a multi-dimensional experience, which Flix Brewhouse delivers with top-notch customer service, chef-driven rotating culinary menus, on-site breweries and a wide variety of beer and wine offerings. Huge strides in technology and sensory developments as well as their no-nonsense cell phone policy have also been instrumental in thrusting the company to the forefront when consumers consider where to view the next big movie. The company provides first-run “Experiential Release Parties” 12-16 times per year, which include selfie-stations with props, custom menus, specialty brewed beers. In addition, guests enjoy special Flix Picks experiential throwback events based on cult classics like Pulp Fiction and Harry Potter enhanced by souvenir “swag” and interactive activities. Movie-buff activities such as these paired with a high level of hospitality help shape the Flix Experience, drawing both new guests and keeping the experiences fresh for existing Flix Fans.
With $50 million currently committed to various building and fixturing contracts across the nation, and a total of nine new locations under construction or signed and in the pipeline, Flix Brewhouse is poised to more than triple in size over the next 24 months and operate over 100 total screens. Now under construction for 2018 openings are cinema breweries in Little Elm/Frisco, TX, Madison, WI, and Chandler, AZ. The Company has four additional Texas locations and one in Oklahoma in its signed pipeline.
Flix Brewhouse boosts local economies with each new unit creating approximately 200 ongoing full and part-time jobs internally as well as substantially increasing immediate construction employment.