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Medalla Light, the National Beer of Puerto Rico, Unveils Humorous “Medalla Drinkers Know” Campaign
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Medalla Light, the National Beer of Puerto Rico, Unveils Humorous “Medalla Drinkers Know” Campaign

Today marks the official launch of Medalla Light’s latest campaign, Medalla Drinkers Know, tailored for the United States market and aimed at engaging the Puerto Rican diaspora, and those soon to join the ranks of Medalla’s aficionados. In Puerto Rican culture, few things encapsulate its vibrancy quite like its music, traditions, their cherished Medalla beer, and of course, its colorful…

Stone Brewing x Slowtide Release Limited-Edition Collection of Ethically-Made Towels and Beach Blankets
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Stone Brewing x Slowtide Release Limited-Edition Collection of Ethically-Made Towels and Beach Blankets

Stone Brewing and Slowtide announce the release of three artistic and ethically-made beach towels and blankets to welcome the summertime drinking season. The limited-edition collection includes three styles, all made with Slowtide’s trademark attention to quality and detail. Each towel is highly absorbent and 100% cotton for the best drying experience. Slowtide’s towels are sustainably sourced and ethically…

Newport Craft Distilling Acquires KEEL Vodka
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Newport Craft Distilling Acquires KEEL Vodka

Newport Craft Distilling is thrilled to announce the acquisition of KEEL Vodka, a cherished Rhode Island brand renowned for its smooth taste and dedication to a balanced lifestyle. This strategic move will see KEEL Vodka join Newport Craft’s acclaimed portfolio, which includes White Squall Vodka & Gin, Sea Fog Whiskeys, and Thomas Tew Rums. Founded…

Prost Brewing Expands Distribution of Authentic German Bier to Utah
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Prost Brewing Expands Distribution of Authentic German Bier to Utah

Award-winning craft brewery Prost Brewing Co. is expanding distribution to Utah with General Distributing Company, marking a significant milestone in its mission to bring authentic German styles to bier lovers. Starting this summer, Utah residents will be able to enjoy Prost’s world-class German-inspired biers, including their highly acclaimed Prost Pilsner, which recently won a Silver medal at the…

Guinness Becomes Official Beer Of Premier League
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Guinness Becomes Official Beer Of Premier League

Guinness has today announced its first-ever global partnership in football as the official beer of the Premier League. The four-year agreement, which kicks off for the 2024/25 season, will see Guinness become the “Official Beer of the Premier League”, and Guinness 0.0 as the “Official Non-Alcoholic Beer of the Premier League”. As the “Official Responsible Drinking Partner”…

Tröegs releases beautifully balanced Nimble Giant Double IPA
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Tröegs releases beautifully balanced Nimble Giant Double IPA

Tröegs Independent Brewing announces the release of its fan-favorite double IPA, Nimble Giant. One of the independent brewery’s most-loved beers, this limited once-a-year release rivals its iconic holiday ale, Mad Elf, for the excitement it generates each year. Nimble Giant started in Tröegs’ small-batch Scratch Series an experiment with Mosaic hops. After half a dozen…

Allagash Brewing Reduces Reactive Maintenance by Over 40% with Limble
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Allagash Brewing Reduces Reactive Maintenance by Over 40% with Limble

Limble, provider of the preferred CMMS and Asset Management platform, is pleased to announce the results Allagash Brewing Company has achieved by utilizing Limble’s platform across their maintenance organization. Since implementing Limble in early 2023, Maine’s largest brewery has seen transformative improvements, including a more than 40% reduction in unplanned work orders. With rapid growth over the last…

Hulk Hogan Launches ‘Real American Beer’
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Hulk Hogan Launches ‘Real American Beer’

Real American Beer, co-founded by WWE Hall of Fame wrestler and global icon Terry Bollea, aka Hulk Hogan, has set its ambitions on reinvigorating the beer industry with its launch of a premium American-made easy-drinking light lager. Real American Beer has secured distribution across 17 states this summer and will be launching with retail partners,…