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Hard Seltzer

Playboy Spirits’ PLAY HARD Vodka Seltzer Announces Partnership With The Chicago White Sox
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Playboy Spirits’ PLAY HARD Vodka Seltzer Announces Partnership With The Chicago White Sox

PLAY HARD, a new line of premium vodka seltzers combining sophisticated flavors and the iconic Playboy brand, is excited to announce its expansion to the Illinois market. PLAY HARD, Playboy Spirits’ entry into the global ready-to-drink (RTD) market, connects with Playboy’s fashion-forward Gen Z and Millennial following. PLAY HARD prominently features an original pop art “Bunny Head”…

NÜTRL Vodka Seltzer Brings Back SNL Star Chloe Fineman In Its New National Campaign
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NÜTRL Vodka Seltzer Brings Back SNL Star Chloe Fineman In Its New National Campaign

Today, NÜTRL Vodka SeltzerSeltzer, the #2 spirits-based seltzer brand in the U.S.1, unveiled its new tagline and national campaign, “Keep It Tasty.” Reprising her role as the brand’s resident vodka seltzer sommelier, Saturday Night Live Star Chloe Fineman returns to show how NÜTRL keeps it real while consistently delivering great taste. The campaign debuts with…

NÜTRL Vodka Seltzer Unveils Orange Flavor
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NÜTRL Vodka Seltzer Unveils Orange Flavor

Prepare your taste buds for a delightful burst of flavor as NÜTRL Vodka Seltzer, the #2 spirits-based seltzer in the market, unveils its latest innovation: NÜTRL Orange. Just in time for the scorching summer days, NÜTRL Orange combines vodka, seltzer, and real orange juice to create a tasty and convenient alternative to your traditional cocktail…

21 New States Welcome SONIC Hard Seltzer
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21 New States Welcome SONIC Hard Seltzer

SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new states:  Alabama, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. Previously only available in seven markets, brand fans and consumers across these states will have the opportunity…