California bill A.B. 1267 has been signed by California Governor Gavin Newson. The bill allows alcohol producers to donate a portion sales proceeds to a nonprofit charity subject to certain limitations. The term alcohol producers includes breweries, wine growers, sake breweries and distilleries.
A provision of the bill states:
“The donation is only in connection with the sale or distribution of alcoholic beverages in manufacturer-sealed containers.”
“Promotion or advertisement of the donation shall not directly encourage or reference the consumption of alcoholic beverages.”
“A donation shall not benefit a retail licensee, or benefit a nonprofit charitable organization established for the specific purpose of benefiting the employees of retail licensees and the advertisement or promotion of a donation, shall not, directly or indirectly, advertise, promote, or reference any retail licensee. This is not intended to preclude the identification of licensed retailers as permitted by Section 25500.1.”