After 22 years, Brasserie Dieu du Ciel has changed its branding. Over the last two years, this new brand image slowly took shape. Brasserie Dieu du Ciel made this change after much thought, ensuring that they remained true to their core values while providing a fresh, new look.
Brasserie Dieu du Ciel stated, “Through this development, we also wanted to restructure and clarify our different ranges. Each segment therefore now has its own identity.”
They added, “The lineup that undergoes the biggest transformation is probably our Classique lineup, which we worked on with Montreal illustrator Thaïla Khampo Illustrations. It was indeed essential for us to collaborate with a local artist to complete this project. We are very proud to have been able to work with Thaïla, who has brought her vision and personality into the development of our new Classic range.”
The Grand Classique line also got a new look:
Brasserie Dieu du Ciel stated, “This lineup was created to celebrate these timeless beers that made Brasserie Dieu du Ciel famous through the years. So longtime fans will be happy to hear that several illustrations by the talented Yannick Brosseau have been preserved for this line. Beers like Solstice d’Hiver, Solstice dEté Framboise, Détourne Volonté or the Isseki Nichō will therefore be featured in an all-new packaging, but retaining their intrinsic identity. So it is with great pride that we invite you to celebrate them with us, again and again!”
So in the next few weeks you’ll see the new visual identity popping up at retailers.