Newport Craft Distilling is thrilled to announce the acquisition of KEEL Vodka, a cherished Rhode Island brand renowned for its smooth taste and dedication to a balanced lifestyle. This strategic move will see KEEL Vodka join Newport Craft’s acclaimed portfolio, which includes White Squall Vodka & Gin, Sea Fog Whiskeys, and Thomas Tew Rums.
Founded by Bill Dessel, Tom McGowan, and Matt Light, KEEL Vodka has distinguished itself as the first premium light spirit from Rhode Island, making a significant impact both locally and nationally. Known for its smoothness and commitment to a balanced lifestyle, KEEL has garnered a loyal following across New England and beyond. By becoming part of Newport Craft, KEEL strengthens its Rhode Island roots, bringing the essence of the Ocean State to a wider audience.
The acquisition of KEEL Vodka enhances Newport Craft’s vodka offerings, complementing the traditional White Squall Vodka. This fusion of KEEL’s innovative heritage and Newport Craft’s production expertise will expand the range available to consumers, catering to diverse preferences and tastes.
In a move that reaffirms their commitment to Rhode Island, Newport Craft will relocate the production of KEEL Vodka back to the state. This transition promises to create job opportunities within the community, bolstering the local economy.
KEEL Vodka, born from the waters around Aquidneck Island, will integrate seamlessly with Newport Craft’s artisanal approach. This partnership will continue to elevate the standards for quality spirits, combining heritage with craftsmanship.
“The KEEL team has found the perfect partner in Newport Craft to help take KEEL to the next level. It has always been a dream of ours to produce our product, which was conceived in Rhode Island, in our home state. With this transaction, we can finally accomplish that dream. I am excited to get to work alongside the team at Newport Craft, in continuing to spread the KEEL story to new consumers looking to have a more balanced social life,” said Bill Dessel, Founder of KEEL Vodka.
“We’re thrilled to welcome KEEL Vodka into the Newport Craft family,” said Newport Craft CEO Brendan O’Donnell. “This acquisition represents a powerful synergy of passion, expertise, and a shared love for exceptional spirits. The combination of these brands will meaningfully enhance the efforts of both companies and we can’t wait to see what Bill and KEEL can do in partnership with Newport Craft.”
With this acquisition, Newport Craft Distilling continues to solidify its position as a leading force in the craft spirits industry, dedicated to producing high-quality, innovative products that celebrate the rich heritage of Rhode Island.
For more information about Newport Craft Distilling, visit http://www.newportcraft.com.
For more information about KEEL Vodka, visit https://www.keelvodka.com
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