Heaven’s Door™ Spirits, co-created with Bob Dylan, announces a new whiskey release in partnership with hospitality leader MGM Resorts International. Aptly named the “777 Blend” in tribute to the company’s iconic casino resorts, the limited-edition offering is an extension of the ongoing collaboration between Bob Dylan and MGM National Harbor, which currently houses one of his custom art pieces. The whiskey is now available at the Maryland resort and MGM Resorts’ Las Vegas properties including Bellagio, ARIA, MGM Grand, Park MGM, Mandalay Bay and The Mirage.
Crafted by the Heaven’s Door Master Blender and the MGM Resorts team, the 777 Blend consists of three 7-year-old straight whiskeys: Heaven’s Door’s previously unreleased wheated bourbon; a low rye bourbon; and a straight rye whiskey, with the final liquid showcasing the best of three different whiskey types. Presented in the brand’s signature glass bottle, the label art showcases “Portal,” the sculpted iron archway designed by Dylan exclusively for MGM National Harbor. The 26-foot by 15-foot custom piece adorns the west casino entrance as part of the resort’s Heritage Collection, an art program that showcases high-quality commissioned and procured works by visionary local and international sculptors, photographers and mixed-media artists.
“This partnership is a natural continuation and celebration of Bob Dylan’s ‘Portal’ gate at MGM National Harbor, and we’re honored to have collaborated with their team to bring this new offering to life,” said Heaven’s Door Master Blender Ryan Perry. “We’re bringing fans an exclusive new whiskey that’s a true representative of our brand’s dedication to celebrating music, whiskey and art and look forward to continuing crafting new liquids and forging unique partnerships that give them an experience you can’t find elsewhere.”
MGM Resorts Chief Hospitality Officer Ari Kastrati said, “As an industry leader in hospitality and entertainment, we always seek to deliver exceptional experiences. This collaboration provides our guests, as well as fans and followers of Heaven’s Door, a once-in-a-lifetime opportunity to taste a rare blend made with Mr. Dylan’s exceptional whiskey collection and it has been an absolute pleasure.”
The 777 Blend is best enjoyed neat, on the rocks, or with a splash of water, and features the following characteristics:
- Age: 7 Years
- Proof: 93.6
- ABV: 46.8%
- Nose: Bing cherry, baked bread, and soft wheat
- Palate: Brown sugar, dried fruit, and allspice
- Finish: Toasted oak, nutmeg, pipe tobacco
The Heaven’s Door portfolio of whiskeys includes Straight Bourbon Whiskey (92 proof), Double Barrel Whiskey (100 proof), and Straight Rye Whiskey finished in cigar barrels from Vosges, France (92 proof), as well as various limited time offerings, including the annual Bootleg Series of rare whiskeys. First introduced in 2018 to wide acclaim, Heaven’s Door is an ever-evolving line of handcrafted whiskeys which are the perfect melding of art and craft, as each bottle features Dylan’s unique ironwork sculptures.
Heaven’s Door’s portfolio of whiskeys is available nationwide and online via Reservebar.com/collections/heavens-door.
For more information about the brand visit www.heavensdoor.com or engage with the brand on Instagram, Facebook or Twitter.
Terry Bunch
