The 2021 Craft Beer Marketing Awards (CBMAs) “Crushie” winners were announced recently in a LIVE virtual ceremony on Facebook LIVE .
“We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries from around the world in every category,” said CBMAs Co-Founder Jim McCune.
“Our panel of over 300 Judges from around the world had their work cut out for them this year,” added Co-Founder Jackie DiBella. “The difference between winners came down to a quarter of a point in some cases – it was a tough competition!”
The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, designers and agencies craft beer that play an increasingly critical role in differentiating brands in the retail marketplace. Hillebrand, a leading global beverage supply chain management and integrated logistics services provider, is CBMAs presenting sponsor.
For its second year, the CBMAs accepted entries from around the globe from five regions as opposed to last year’s awards which only accepted entries from North America. A total of 196 awards were presented to winning brewers, designers, and marketing agencies from throughout the world. This year there are 65 Platinum Crushie winners, 117 Gold Crushie winners and 14 Silver (Global) Crushie winners.
The 2021 CBMAs consisted of 33 categories evaluated by a panel of over 300 industry professional judges that cover all aspects of brew marketing—from labels to logos and tap handles to taprooms. Most notably new for this year’s competition are two special categories that reflect recent events: “Pandemic Marketing,” which looks at original marketing undertaken during the COVID-19 outbreak, and “Human Rights,” to celebrate those who support the fight for equality for all via different forms of marketing and design.