SOCIETE NOW OFFERS CROWLERS
Brewery’s beers now available to-go in less-costly, recyclable, 32-ounce aluminum cans
Happily responding to fan demand, Kearny Mesa’s SOCIETE BREWING COMPANY has installed a “CROWLER” machine to provide its fans an economical, environmentally-responsible beer-to-go option. The term “crowler” refers to recyclable 32-ounce aluminum cans that can be filled on-site much like “growlers” (non-disposable, screw- or flip-top, glass or stainless steel receptacles). Introduction of the crowler option allows customers to purchase beer to enjoy at home or another off-site location without investing in the often-costly purchase of a growler or devote time to cleaning and sanitizing that vessel post-consumption. Once they have served their purpose, crowlers can be recycled like an everyday aluminum can.
Offering variety in the way of take-home beer is especially essential for Societe Brewing, given that almost all of its beers are draft-only rather than bottled or canned. While beer should be consumed within 48 hours of being sealed in a crowler, this new capability represents a great leap forward that will equate to increased enjoyment for Societe fans. Crowlers will officially debut mid-June as part of…
#SOCIETE6 ANNIVERSARY FESTIVITIES
Societe Brewing offering significant month-long discounts as part of its sexennial festivities
To say thank-you for six successful years in the brewing industry, SOCIETE BREWING COMPANY will offer extensive discounts to its patrons. Each year, the Kearny Mesa cult-favorite brewery debuts limited-edition, branded glassware as part of its anniversary festivities. This year’s glass will go on sale NOON ON WEDNESDAY, JUNE 6 FOR $10. That price includes customers’ first fill and, more importantly, entitles glass owners to $1 off every beer poured into that glass until close-of-business on June 30.
The sixth-anniversary glass holds more beer than Societe’s everyday tasting-room glasses, meaning patrons will get more for less, regardless of which of the brewery’s varied beer styles they select, be they IPAs, Belgian-style ales, lagers, stouts, wine-barrel-aged and wild ales.
Fans are encouraged to share posts and imagery from Societe’s sixth anniversary using the hashtag #SOCIETE6. The specialty glass is sure to be a focal point of social-sharing, as is a special type of beer the glass was specifically designed to hold…
THE MISTRESS HOPPY PILSNER
Societe debuts modern-day take on classic style borne from its single-hop lager program
As part of its sixth anniversary, SOCIETE BREWING COMPANY will debut a brand-new beer on (or around) WEDNESDAY, JUNE 6. Dubbed THE MISTRESS, it is a contemporary pilsner given extra flavor and aroma in keeping with modern-day beer-lovers’ tastes care of a massive edition of fruity, earthy, spicy hops.
The Mistress’ hop bill is built from a trio of hops—Saphir, Sterling and Hallertau Blanc. All three were particularly well received by members of Societe’s brewing team as well as tasting-room customers, when showcased as the exclusive botanical influence for separate iterations of the brewery’s single-hop lager, THE BACHELORETTE. Coming in at 5.3% alcohol-by-volume, The Mistress is crisp, clean and easy-drinking, but unlike standard pilsners, it greets drinkers with tantalizing floral, herbal aromas followed by vibrant citrusy sensations on the taste buds and a green, palate-cleansing bitterness.
The Mistress will be on-draft in Societe’s tasting room (8262 CLAIREMONT MESA BLVD) as well as bars and restaurants throughout San Diego County.