Jackson Hole’s Roadhouse Brewing Co., a Best for the World™ B Corp™ brewery, is thrilled to announce its partnership with Breakthru Beverage Group, the largest craft distributor in Colorado and a leading North American beverage wholesaler. The new partnership will help expand its distribution further in the Centennial State, tripling its on-and-off premise locations in Colorado and beyond, including national off-premise retailers, airports and entertainment venues.
Previously, Roadhouse distributed in the region through Colorado Craft, who helped build the Roadhouse business, create awareness and new fans in the mountain west, and draw recognition from this national wholesaler. With Breakthru as an existing partner of Melvin Brewing – which Roadhouse acquired in December 2022 to form Pure Madness Brewery Group – both Roadhouse and Melvin brews will now be distributed under the same network, furthering the reach of the two Wyoming favorites.
Roadhouse and Pure Madness Co-Founder Colby Cox notes, “I am really pumped for Roadhouse to join forces with Melvin to bring some Pure Madness to Breakthru in CO. I think the strength of both brands and the quality of our products are well matched for the Breakthru team and the power of their reach.”
Just in time for summer hosting, Roadhouse’s adventure-style brews will now be available at more Colorado locations, including the following highlights:
- ‘The Walrus’ Hazy IPA (8.3% abv): a strong citrusy IPA with hints of peach and tangerine.
- ‘The Phlow’ Sunshine IPA (5.0% abv): a seasonal favorite brewed with Vista, Sabro, and Idaho Gem for a refreshingly light and highly drinkable summer brew.
- ‘Wilson’ Mountain-Style IPA (7.5% abv): Intensely aromatic, this bitter-less Mountain-Style IPA offers notes of peach and ripe stone fruit with a round and refreshing finish.
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Highwayman’ Pilsner (4.0% abv): a light and crisp pilsner to enjoy with friends and family
Terry Bunch
