Fresh Vine Wine, Inc. (NYSE American: VINE) today announced the release of its Limited Reserve Napa Cabernet, the fifth varietal in its expanding line up in the premium wine category.
Janelle Anderson, CEO Fresh Vine Wine, Inc., said, “I am extremely pleased to be releasing our Limited Reserve Napa Cabernet, a wine which has been expertly hand-crafted with meticulous detail. The introduction of this premium wine represents further progress in our business objectives to leverage our presence at retail to increase distribution and fuel our growth. As part of our distribution initiative, we are excited to offer this limited release through our retail partner, Hy-Vee supermarkets. Limited Reserve Napa Cabernet is another strong product that elegantly complements our growing line up of “Better For You” wines and appeals to the accelerating growth in the $69 billion wine category.”
The partnership with Hy-Vee supermarkets is one of just a limited number of channels through which this premium product can be accessed. Elite Fresh Vine Wine club members will also be able to order through an allocation starting in mid-February.
Ms. Anderson continued, “The release of Limited Reserve Napa Cabernet could not come at a better time as we just experienced record-breaking consumer awareness and sales of our existing products after major shareholders Nina Dobrev and Julianne Hough appeared across national media following VINE IPO day. Consequently, we are truly excited to capitalize on this momentum to continue to grow our brand.”
Fresh Vine Wine’s vision is to be the leading “Better For You” brand in this emerging category, capitalizing on the trend toward healthy living that is sweeping the food and beverage industry. Fresh Vine Wine’s strategy is to accelerate growth in 2022 by amplifying its marketing, expanding its product offerings and expanding its team. Fresh Vine Wine will continue to position their core brand lineup as an affordable luxury, between $14.99-$22.99. The Limited Reserve Napa Cabernet Sauvignon is Fresh Vine Wine’s new entry into the high-end wine market.
Terry Bunch
