Stone Brewing Explains Nationwide “Mistake” of Upside-Down Labeling
Stone Brewing, the nation’s 9th largest independent craft brewery announces today that its nationwide ‘mishap’ of upside-down labels is not a mistake. In a bold campaign that extends far beyond the advertisements, Stone turned production on its head, deliberately applying labels upside down to reinforce its message that the brewery will ‘Leave No Stone Unturned.’ The nationwide ‘mistake’ was designed to shine…
