Firestone Walker Brewing Company (FWBC) is revealing expansive summer marketing efforts for its family of brands, featuring 805 Beer, Mind Haze, Cali Squeeze and its lineup of Firestone craft beers. The campaigns continue FWBC’s most ambitious marketing effort to date with strong media investments, brand partnerships, trade efforts and experiential programming. 805 BEER “SUMMER OF…
Tequila Zarpado, a line of small-batch premium Tequilas, today introduced its latest expression, Zarpado Añejo, hitting shelves just in time for Cinco de Mayo. Handcrafted at a boutique, family-owned distillery in Jalisco, Mexico, the Tequila is aged more than one year in a combination of Bourbon and French Oak casks. The expression retails for less than $40, giving…
As cyclists, volunteers and spectators gear up to conquer the roads in August, Samuel Adams is excited to announce its three-year partnership with the Pan-Mass Challenge (PMC) as the official beer and non-alcoholic beer offering. The sponsorship will include the award-winning non-alcoholic portfolio of Just The Haze IPA and Golden Lager, as well as fan favorites such as Boston Lager, Summer Ale and…
The 120th day of the year (Monday, April 29) is upon us, and at Dogfish Head Craft Brewery, that’s considered a holiday! To celebrate “120 Day”, Dogfish Head announces the annual return of its fan-favorite 120 Minute IPA, and unveils its all-new beer packaging artwork, complete with brighter, more eye-catching graphics and a bigger, bolder “shark-and-shield” logo. “Typically, the…
Tröegs Independent Brewing announces its partnership with Patagonia Provisions, the food and beverage division of outdoor apparel company Patagonia, to brew a lager-style beer incorporating the regenerative perennial grain Kernza®. Last summer, Patagonia Provisions launched its pilot brewery partnership program with independent craft breweries across the U.S., each brewing regional-specific beers made with Regenerative Organic…
Brothers and owners of Framingham-based Jack’s Abby Craft Lagers – Jack, Eric and Sam Hendler, have agreed to purchase Worcester-based brewery and local mainstay, Wormtown Brewery. The acquisition firmly establishes the company as one of the nation’s ten largest family-owned craft breweries. With the purchase, the corporate name will transition to the Hendler Family Brewing Company, which will operate the Jack’s…
The Genesee Brewery announced a brand-new summer fling for fans of its Specialty line of Kolsch beers – Mango Peach Kolsch! With its natural mango and peach flavors, this crisp blonde ale is the new perfect cooler companion to Genesee’s fan favorite, Ruby Red Kolsch. Ruby Red Kolsch is currently available in 12-packs of 12-ounce cans and tall 24-ounce…
Pegasus Distillerie, a premium organic spirits brand founded in France’s Burgundy region, today announces its arrival in the United States. Drawing inspiration from the famed winemaking region’s terroir—from spring-fed water to soil, topography, and climate—the Pegasus Distillerie portfolio includes vodka, gin, and liqueur comprised of the purest and highest quality organic ingredients, created using the most advanced distillation technology. As…
For those looking for a rockin’ Cinco de Mayo celebration, spirits trailblazer and rock legend Sammy Hagar is ready to turn the fiesta up to 11 with his premium Mexican-style brew Red Rocker Lager. Note: Red Rocker is contract brewed at Brew Detroit. A nod to Hagar’s Cabo Wabo roots in Cabo San Lucas, Mexico, Red Rocker Lager…
Sycamore Brewing, an independently owned brewery in North Carolina, has announced a strategic change in its retail packaging portfolio. The brewery is introducing new carton sizes for its lineup of year-round brews, while also unveiling an exciting addition to its existing offerings. Effective immediately, Sycamore Brewing will offer its year-round beers, including Mountain Candy and…
Earlier this year, Riverbend Malt House became the first malt house to become third-party certified for its supply chain processing and manufacturing, ensuring the segregation and processing of Certified Regenified™ grains. This certification gives Riverbend, the first craft malt house in the South and now the first Certified Regenified malt house on the planet, the…
Full Circle Brewing Co. and Crowns & Hops Brewing Co., proudly announce a groundbreaking strategic alliance aimed at transforming the face of the craft beverage industry. The Circle of Crowns Beverage Group (CCBG) is an alliance that combines two leading Black-owned companies and centralizes production, sales and marketing between them, to bring locally curated brands…
The Boston Beer Company, makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, debuts a new first-of-its-kind non-alcoholic beverage with General Admission (<0.5% ABV). An exceptionally refreshing non-alcoholic fruit brew, General Admission combines the flavor attributes of a non-alcoholic beer and a fruited seltzer water to create the ultimate sober-centric sipper. Designed…
Dogfish Head’s award-winning, spirits-based, ready-to-drink (RTD) cocktails are headed to western Canada. That’s right, folks! Drinkers in Alberta, British Columbia, Manitoba and Saskatchewan … be on the lookout! Expect to see Dogfish Head’s Bar Cart Vodka Mix Pack hitting shelves near you this month. “We are super excited to be sharing our spirits-based RTD cocktails with drinkers…
American Rebel Holdings, Inc. (NASDAQ: AREB), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer, is proud to announce a distribution agreement with Standard Beverage Corporation for the state of Kansas. American Rebel is contract brewed by City Brewing Company. “We are excited to work with…
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