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Bandit Wines Introduces ‘Go Explore National Parks’ Augmented-Reality Wine Packaging
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Bandit Wines Introduces ‘Go Explore National Parks’ Augmented-Reality Wine Packaging

Bandit Wines, a wine brand synonymous with adventure, today unveiled an Augmented Reality (AR) platform featuring a 360-degree video portal, an innovative step in consumer engagement. Developed by global production studio Aircards, and powered by Snap’s Camera Kit, this initiative lets users virtually tour America’s National Parks—from Yosemite’s glacier-capped mountains to the dramatic coastlines that define Olympic National Park,…

Lead Dog Brewing Back Under Original Owner
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Lead Dog Brewing Back Under Original Owner

Lead Dog Brewing announces the return of its original owner and brewmaster, Ryan Gaumer. Under his visionary leadership, Lead Dog not only burgeoned into Nevada’s second largest brewery but also garnered multiple accolades for its exceptional brews and pioneering spirit. Today, we are thrilled to announce that Ryan Gaumer, the Lead Dog is back, leading…

Golden Eagle Vodka Debuts in Southern California
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Golden Eagle Vodka Debuts in Southern California

Golden Eagle Vodka, a new ultra-premium, American-made vodka distilled in Montana, makes its debut in Southern California. Departing from the trend of neutrality and flavor extraction, Golden Eagle boldly presents a character-driven and naturally flavorful sipping vodka. Rated 97 points by Tasting Panel Magazine and having received a platinum medal at the globally recognized LA Spirit…

Introducing Música Tequila Featuring Music Themed Bottles
FeaturedNewsTequila

Introducing Música Tequila Featuring Music Themed Bottles

Music Spirits LLC, which blends premium spirits with customer’s love of music, is thrilled to announce the launch of brand Música Tequila on May 1st in the founder’s home states of Florida and Michigan in time for Cinco de Mayo. Music Spirits distribution partners are Great Lakes Wine and Spirits and Paradise Craft Distribution. According to Geri Andrews, co-owner of Music Spirits,…

Paulaner USA Announces Its ‘Big Cans For Big Heroes’ Campaign
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Paulaner USA Announces Its ‘Big Cans For Big Heroes’ Campaign

Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support of Operation Homefront, a non-profit organization dedicated to building strong, stable and secure military families. From May 1st through June 30th, Paulaner USA will contribute a portion of its sales to the non-profit organization, while…

Wormtown Brewery Announces Release Of Beach Fix Kolsch
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Wormtown Brewery Announces Release Of Beach Fix Kolsch

Wormtown Brewery is thrilled to announce the release of their new summer seasonal offering, Beach Fix. This refreshing Kölsch style summer ale is now available on draft and in 4 packs across Massachusetts, Connecticut, Rhode Island, and New Hampshire. Beach Fix is a crisp, easy drinking Kölsch with a perfectly balanced flavor profile and golden hue. The inspiration behind…

Firestone Walker Unveils Marketing Efforts For “Summer Of Cerveza”
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Firestone Walker Unveils Marketing Efforts For “Summer Of Cerveza”

Firestone Walker Brewing Company (FWBC) is revealing expansive summer marketing efforts for its family of brands, featuring 805 Beer, Mind Haze, Cali Squeeze and its lineup of Firestone craft beers. The campaigns continue FWBC’s most ambitious marketing effort to date with strong media investments, brand partnerships, trade efforts and experiential programming. 805 BEER “SUMMER OF…

Tequila Zarpado Introduces Anejo Tequila
FeaturedNewsTequila

Tequila Zarpado Introduces Anejo Tequila

Tequila Zarpado, a line of small-batch premium Tequilas, today introduced its latest expression, Zarpado Añejo, hitting shelves just in time for Cinco de Mayo. Handcrafted at a boutique, family-owned distillery in Jalisco, Mexico, the Tequila is aged more than one year in a combination of Bourbon and French Oak casks. The expression retails for less than $40, giving…

Samuel Adams Official Beer And Non-Alcoholic Beer Of Pan-Mass Challenge
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Samuel Adams Official Beer And Non-Alcoholic Beer Of Pan-Mass Challenge

As cyclists, volunteers and spectators gear up to conquer the roads in August, Samuel Adams is excited to announce its three-year partnership with the Pan-Mass Challenge (PMC) as the official beer and non-alcoholic beer offering. The sponsorship will include the award-winning non-alcoholic portfolio of Just The Haze IPA and Golden Lager, as well as fan favorites such as Boston Lager, Summer Ale and…

Dogfish Head Unveils New Packaging And Return Of 120 Minute IPA
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Dogfish Head Unveils New Packaging And Return Of 120 Minute IPA

The 120th day of the year (Monday, April 29) is upon us, and at Dogfish Head Craft Brewery, that’s considered a holiday! To celebrate “120 Day”, Dogfish Head announces the annual return of its fan-favorite 120 Minute IPA, and unveils its all-new beer packaging artwork, complete with brighter, more eye-catching graphics and a bigger, bolder “shark-and-shield” logo. “Typically, the…