BJ’s Restaurant And Lagunitas Collaborate On Cool Tricks™ IPL

Attention beer buffs and lager lovers: BJ’s Restaurants, Inc.^® (NASDAQ: BJRI) is turning up the cool factor with its newest brew, Cool Tricks™ IPL, a unique twist on the beloved IPA, crafted in collaboration with the legendary Petaluma, California-based Lagunitas Brewing Co. This summer sensation is exclusively on tap at BJ’s through mid-August, while supplies last, bringing beer lovers a hop-tastic adventure with every sip.

Cool Tricks™ IPL (India Pale Lager) is not just another beer. It’s a harmony of hoppy IPA (Indian Pale Ale) aromas and flavors, smoothed out by a colder, longer-lagering process. Imagine the crisp, refreshing taste of a lager with the bold, hoppy punch of an IPA—sounds like the perfect summer sip, right?

BJ’s R&D Brewmaster, Aaron Stueck, and Lagunitas’ ‘Brewmonster’, Jeremy Marshall, spent four months in a whirlwind of brainstorming and brewing to create and perfect this one-of-a-kind beer. Featuring a new hop variety, Elani, (think tropical fruit meets PEZ candy) and a spicy kick from rye malt, this beer is an adventure for the taste buds. Adding aromatic flair, terpenes make the nose tingle with delight.

“We’re incredibly excited to introduce Cool Tricks™ IPL to our guests,” said Alex Puchner, Senior Vice President of Brewery Operations at BJ’s Restaurants, Inc. “This collaboration with Lagunitas Brewing Co. has been a fantastic journey of creativity and innovation. Cool Tricks™ IPL is the quintessential blend of our brewing philosophies and the perfect result of a couple of old dogs doing new tricks to bring a fresh and unique experience to the craft beer scene. We can’t wait for our guests to enjoy the tropical flavors, spicy rye finish, enhanced hop aroma and smooth drinkability that make this beer truly special.”

In celebration of Cool Tricks™ IPL, BJ’s invites fans to show their pets’ “cool tricks” and snap, post and tag BJ’s for a chance to win a custom Cool Tricks bandanna or grand prize Cool Tricks skateboard. To enter, follow @bjsrestaurants on Instagram or TikTok and tag #CoolTricksIPL. For rules, please visit https://www.bjsrestaurants.com/marketing-pages/cool-tricks-contest. Cheers to Cool Tricks!

For more information on Cool Tricks™ IPL, BJ’s full lineup of craft beers and delicious menu items, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and TikTok.