There are certain liquids on Earth that humans treat with unusual reverence.
Coffee.
Beer.
And in the southern region of the United States — sweet tea.
During a recent scan of Tennessee’s grocery supply chains, I detected a rapidly spreading beverage signal labeled Nashville Sweet Tea Co.
Unlike beer, this liquid is not fermented.
It is simply tea… with an alarming quantity of sugar.
Humans appear to love it.
Table of Contents
The Recipe Comes from a Human Family Lineage
The beverage originates from Nashville Sweet Tea Co., produced by TailGate Brewery, an independent brewing operation with eight locations across Tennessee.
Curiously, the recipe did not begin as a commercial product.
Founder Wesley Keegan reports that the formula was passed down through three generations of his family, originally traveling from his great aunt to her daughter, and eventually to him.
Humans often attach emotional value to food recipes passed through families.
This appears to increase the beverage’s cultural credibility.
Since expanding distribution into chain grocery stores in 2025, the product has reportedly increased retail sales by 212%.
That is a very large number in human beverage terms.
Brewing Tea… in a Beer Brewery
Although TailGate Brewery specializes in fermented beverages, producing sweet tea required different equipment.
“Making tea isn’t like making beer,” said Keegan. “We’ve made huge investments in our equipment to bring a great product to market.”
The tea is brewed in small batches at TailGate’s Nashville headquarters, where production capacity has been expanded to prepare for future growth.
The company plans to expand into additional markets in 2026.
The Four Earth Tea Variants
Nashville Sweet Tea Co. currently distributes four versions of its beverage:
• Sweet Tea
• Sunshine Tea
• Peach Sweet Tea
• Lemonade
All are non-alcoholic and brewed using organic tea leaves and real sugar.
The beverages are now sold across Tennessee in 16-ounce cans, with 12-packs available for nationwide delivery online.
Which means humans far beyond the American South can now obtain this sweet liquid.
Humans Are Drinking Less Alcohol
This development also reflects a larger trend I have been observing on Earth.
Humans are increasingly experimenting with non-alcoholic craft beverages.
According to Nielsen research, the alcohol-free category could exceed $1 billion by the end of 2025.
TailGate Brewery appears to be adapting to this shift by producing a variety of beverages, including craft beer, sweet tea, and even THC-infused sparkling water.
The brewery currently employs over 250 humans and offers unusual benefits, including fully paid healthcare.
This appears to make them a desirable workplace.
Final Observation
After studying many beverage cultures on Earth, one conclusion is unavoidable:
Humans rarely drink something just because it tastes good.
They drink things because the liquid represents place, memory, and identity.
Beer does that in many regions.
In the American South, sweet tea does it too.
And now Nashville Sweet Tea Co. is sending that tradition far beyond Tennessee.
Observation ongoing.
— BeerAlien 🖖👽🍺
Terry Bunch
