AVID Cider Co introduces its “Tuesday Cocktail Club,” featuring three innovative flavor combinations: Mango Margarita, Peach Bellini, and Marionberry Mojito. These fizzy, gluten-free, wine-based cocktails boast a 10.5% ABV, debuting in 4-packs of 12 oz cans this February across Oregon and Washington.
Hailing from Oregon, Avid represents the Pacific Northwestern arm of Blake’s Beverage Company, the second largest cider producer in the US. Teaming up with Michigan’s Blake’s Hard Cider and Texas’ Austin Eastciders, Avid brings bold, bar-inspired flavors to its latest creation, following the success of its high-ABV imperial ciders released in 2023.
“Cider as a category is expanding, and unexpected flavors are bringing fruited wine-based beverages new positioning in the minds of consumers,” said Andrew Blake, CEO Blake’s Beverage Company. “With 10 years of cider experience in the heart of the largest apple-growing region of the US, Avid’s deep history of experimenting with fruit and flavors lends itself well to a new fruit forward cocktail lineup.”
“Inspired by a wish to bring the adventurous spirit of the weekend to even the most mundane days of the week, Tuesday Cocktail Club isn’t just for Tuesdays – but it can be,” said Samantha Roberts, who co-founded Oregon’s Avid Cider Co. in 2013. “We took the hard part about making craft cocktails and made it easy. Now there’s more time for fun, any day of the week.”
