Bold Rock, recognized as the leading regional cider brand, is thrilled to unveil the latest addition to its cider family – the highly anticipated Imperial Berry. Marking its position as the second 8.2% ABV imperial style cider from Bold Rock, Imperial Berry joins the ranks of the fan-favorite Imperial Cider, holding the distinguished title of #1 Imperial cider in the Mid-South and #5 in the entire US.
Imperial Berry, boasting an 8.2% ABV, is an impeccably balanced blend of Blue Ridge Mountain apples, blackberries, and raspberries. Starting January 27, it will debut exclusively at Bold Rock taprooms in Virginia and North Carolina, with nationwide shipping commencing by mid-February. Available in 6-pack 12 oz. bottles, 4-pack, and single-serve 16.9 oz. cans, as well as on draught at selected locations, Imperial Berry promises a flavorful experience.
Ian Niblock, the Director of Cider Making at Bold Rock, shares insights into the inspiration behind Imperial Berry:
“Imperial was an enormous success for us in 2023 as it became our second best-selling brand, outsold only by our iconic Apple. In 2024 we hope to delight our fans with Imperial Berry, a supercharged fruited Imperial which features the signature Bold Rock balance of smooth, light and flavorful taste which our consumers have come to love over the years.”
To locate Bold Rock’s new Imperial Berry, explore their Finder at boldrock.com/finder. Stay connected with Bold Rock on social media at @boldrockhardcider.
[divider]About Bold Rock Hard Cider[/divider]
Established in June 2012, Bold Rock crafts a diverse range of hard cider styles using apples harvested from the Blue Ridge Mountains of Virginia and North Carolina. As the leading regional cider brand in the United States, Bold Rock operates two regional production facilities – the flagship Cider Barn in Nellysford, VA, and a Cidery & Taproom in Mills River, NC. Bold Rock’s award-winning lineup includes the flagship Apple, favorites such as Imperial and Blackberry, and the best-selling seasonal cider assortment in the country.
In addition to hard cider, Bold Rock has ventured into various craft beverages, including hard tea, hard lemonade, and ready-to-drink cocktails, all featuring the trademark Bold Rock commitment to refreshment and robust flavor.
Bold Rock joined the Artisanal Brewing Ventures family of brands in November 2019, alongside Southern Tier Brewing Company, Victory Brewing Company, and Sixpoint Brewery. Collectively, the company stands as a top 4 regional craft brewer in the United States, with headquarters in Charlotte, NC, and operations in various locations, including Brooklyn, Manhattan, Lakewood, Buffalo, Cleveland, Pittsburgh, and metro Philadelphia.
