Second Chance Beer Company to release Pride Pilsner for San Diego Pride Festival this weekend

July 10, 2023

Second Chance Beer Company will release Pride Pilsner for San Diego Pride’s 2023 Pride Festival this weekend. The 4.5% alcohol-by-volume (ABV) beer from the “Seize a Pint, Save a Pup” brewery, which serves as an official beer sponsor of the event, will be available exclusively at the festival in Balboa Park on Saturday and Sunday. Second Chance Co-Founder/CEO Virginia Morrison and Pride Executive Director Fernando Lopez made the announcement.

Pride Pilsner will be served in cans at several kiosks throughout the festival grounds at Martson Point, which is located at 6th Avenue and Laurel Street. One hundred percent of the proceeds from Pride Pilsner sales will be donated back to San Diego Pride to support its year-round LGBTQ education programs and philanthropic work.

The festival begins at 11:00 a.m. both days.

“There truly is nothing like Pride weekend in San Diego,” Morrison said. “The levels of joy and happiness of the hundreds of thousands of people who celebrate this great tradition every year is contagious, inspiring, and simply wonderful. We are so proud to be a part of this special tradition. San Diego isn’t just America’s Finest City, it’s America’s Most Inclusive City.”

Morrison founded the San Diego Brewers Guild‘s Diversity, Equity and Inclusion Committee in 2019. She also serves as Co-Chair of the DEI Committee of the Brewers Association, a national organization that promotes and protects small and independent American brewers, their craft beers, and the community of brewing enthusiasts.

“We are honored to have a local company like Second Chance join us for San Diego Pride as a truly authentic partner in supporting our LGBTQ community,” Lopez said. “There is nothing quite like San Diego pride and there is nothing quite like San Diego craft beer, so it’s very exciting to work together this year to say the least.”

Cans for Pride Pilsner were donated by Canworks, while Brewers Supply Group donated ingredients for the beer.