BrewDog, the internationally recognized, Scottish-born craft beer maker with a growing footprint throughout the states, announces Eric Franco as its new Vice President, U.S. Sales. Franco takes the helm as BrewDog’s growth reaches new milestones, including being ranked as one of the top 40 largest breweries in the U.S. by volume according to the Brewer’s Association, expanding its retail footprint with BrewDog Atlanta, its first bar in the Southeast, opening BrewDog Las Vegas, its largest location yet with a 30,000 square-foot venue, and continued expansion expected in Colorado in 2023.
Eric Franco, Vice President of Sales
Following roles with MillerCoors, SAB Miller and Founders Brewing Co., Franco joins the BrewDog team with more than 25 years of experience across the brewing and cannabis industries in both domestic and international markets. His vast knowledge of the brewing industry began in college, where he proudly started his beginnings in the world of craft beer as the owner of the first microbrew bar in El Paso, Texas. From there, Franco held various leadership roles with MillersCoors/SAB Miller for more than 12 years before joining Founders Brewing as Senior Director of U.S. Business and Chain Development, where he grew the brand through the development of the brewery’s chain organization, driving growth exponentially during his tenure. At BrewDog USA, Franco oversees strategic planning to maintain and grow BrewDog’s sales goals by working with its 83 wholesalers distributing the brand’s well-known Headliners, seasonal brews, ciders and non-alcoholic beers to major retailers across the U.S., as well as the nine bars located in Ohio, Pennsylvania, Georgia and Nevada.
“We are excited about the wealth of knowledge and experience Eric brings to our team and look forward to reaching new heights for the brand under his leadership,” said Jason Block, CEO of BrewDog USA. “His perspective will be vital as BrewDog continues to make waves in America’s brewing industry and becomes a household name.”
Website: https://www.brewdog.com/usa
Instagram: @BrewDogOfficial // @BrewDogUSA
Twitter: https://twitter.com/BrewDogUSA
Facebook: https://www.facebook.com/brewdogusa
Terry Bunch
