As we speak, the independent, family-owned makers of the enduring Shiner Bock introduce their new Mexican-Style Cerveza, ¡Órale!. Crafted with premium 2-row malt and Lager yeast and brewed with agave, this beer options an earthy, mildly sweet taste. ¡Órale! it is crisp and sessionable, pairing particularly nicely with spicy, flavorful meals.
So what does ¡Órale! imply? It’s an authentically Mexican time period that may be a greeting, a query, an affirmation or a call to action. Within the case of ¡Orale! Mexican-Style Cerveza, it’s a rallying cry for an adventurous day or evening out. It isn’t a simple “Yes,” however an enthusiastic “Hell Yes!” to the wild concepts, loopy schemes and unimaginable escapades that will take the ordinary into something utterly unforgettable.
Whereas Mexican imports have had a decades-long run of development in recognition, client preferences are actually moving beyond just imports and into craft-brewed Mexican-style lagers, up almost twofold in 2021. Shiner has the right mixture of resonating with craft-loving consumers and a proven track record of experience in brewing sessionable lagers. By leveraging these consumer insights, Shiner’s ¡Órale! craft-brewed Mexican-style lager speaks to shoppers in a unique, enjoyable and interesting manner.
“I am thrilled at the opportunity to combine my Mexican heritage with a Mexican style lager bearing the Shiner label and the Spoetzl Brewery’s commitment to quality,” says Carlos Alvarez, CEO of The Gambrinus Company in San Antonio, TX, who acquired the Spoetzl Brewery in 1989. “I know Shiner fans will enjoy ¡Orale! – a word that expresses so much in the Spanish language.”
Shiner ¡Órale! (4.5% ABV) is rolling out nationally beginning this May. It is going to be sold in 6-and 12-pack cans and bottles. For more info on Shiner Beer and its full portfolio, go to www.shiner.com.
Terry Bunch
Raymond
