Patco Brands, a family-owned and operated adult beverage company known for its innovative drive, engaged Affinity Creative Group to project attitude, whimsy, and memorability for a new concoction in the spirits aisle, Doughball Whiskey. Given the recent explosive growth of flavored whiskeys, this nimble producer of niche brands knew they were on to something with a cookie dough flavored whiskey. The challenge: How to quickly communicate this unique offering in an increasingly crowded category.
Affinity Creative Group, an award-winning branding and design agency specializing in wine and spirits, located on Mare Island, California, created a pudgy, lovable, and regal bulldog to serve as an icon and portray the emotive essence of the brand. Combined with bold letterforms for the brand name and positioned on a big round field of ‘dough,’ this is a packaging design that can’t be missed. On the retail shelf or behind the bar, this quirky, distinctive, and high-impact label is visible from a mile away.
Whether gulped as a shot or enjoyed in a cocktail, Doughball is anything but boring. The team at Affinity Creative developed a package in kind, with an insider vibe and energy, while projecting authentic whiskey cues to support a premium price point. The total package captures grins, invites trial, and encourages customers to ‘unleash’ their sweet side.
Terry Bunch
