Today, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced the return of limited-edition Team Red, White & Blue Stars & Stripes cans. The Traditional Lager cans support Yuengling’s partnership with military veteran nonprofit Team Red White & Blue (Team RWB) as part of Yuengling’s Summer Celebration Yuengling’s Summer Celebration the brewery’s annual initiative supporting our nation’s heroes and military veterans.
Starting today, the limited-edition Yuengling Lager 12-ounce cans will be available for fans of legal drinking age through the summer in 12-pack and 24-pack cans. The special cans are available for purchase at stores, restaurants and bars across the brewery’s current 26-state-footprint.
The new 2024 cans are emblazoned with a bold new red, white and blue thematic, and both the Stars & Stripes and Team Red, White & Blue logos. These high visibility cans and packaging are just one of the many ways Yuengling values and pays tribute to the service men and women in our country.
The annual release of the special cans marks the start of summer, and the height of Yuengling’s Stars & Stripes program activity. Lee Brice, multi-Platinum selling American country music star, highly decorated songwriter, and official Brand Ambassador for Yuengling Traditional Lager, is once again headlining a free, family-friendly concert celebration in Yuengling’s hometown of Pottsville PA on July 13, 2024.
“As the Oldest Brewery in America, our 195th milestone is special, and we take great pride in this year’s new Team RWB design on our important flagship Lager cans,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member. “We are grateful to partner with Team Red White & Blue, an organization that shares our devotion to the men and women that have served as our nation’s heroes.”
“The Stars & Stripes cans that feature our logo is a great visibility-builder for Team RWB,” said Mike Erwin, Executive Director of Team Red, White & Blue. “We are honored to partner with Yuengling and receive their generous support through their Stars & Stripes program. Their donations enable us to enrich the lives of veterans and provide opportunities to help them build healthier lifestyles for years to come.”
“Over these past years, I’ve come to know more and more of the Team RWB members, and I continue to be impressed with their efforts in building America’s leading health and wellness community for veterans,” said Lee Brice. “I applaud Yuengling’s efforts to support Team Red White & Blue with these limited-edition Lager cans and look forward being part of the American pride and enjoyment that these cold Yuengling beers will bring all summer long.”
Team Red, White & Blue (Team RWB) is a nonprofit organization forging the nation’s leading health and wellness community. Founded in 2010, Team RWB offers veterans real-life and virtual opportunities to build a healthier lifestyle. Team RWB believes that a strong focus on mental and physical health impacts every aspect of life and is essential for veterans to unlock their full potential. For more information about Team RWB and its 200,000 members visit teamrwb.org.
For more information about D.G. Yuengling & Son, Inc., visit: https://www.yuengling.com/
Terry Bunch
