Yuengling and Philadelphia Phillies All-Star Aaron Nola Announce Official Partnership

March 31, 2019

We aliens think this is an interesting partnership due to the fact that the deal is between Aaron Nola and Yuengling directly versus just putting a team logo on the packaging. Read on for more details…

D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today its partnership with Philadelphia Phillies’ pitcher Aaron Nola. Aaron is one of the first active, MLB players to have a partnership with a beer brand.

Yuengling has been a sponsor of the Philadelphia Phillies since 2017, and this new, individual, partnership with Aaron further strengthens the relationship between America’s Oldest Brewery and the Phillies.

“Yuengling holds a special spot in my heart,” said Aaron Nola. “I had my first Yuengling Lager after being drafted by Philadelphia and I haven’t looked back. The fact that America’s Oldest Brewery is family owned and operated is important to me as I value family over everything. I love cracking open a cold Yuengling whether it’s a day fishing with my dad and brother back in Louisiana or after a big game.”

The partnership with Aaron Nola includes a variety of elements including personal appearances on behalf of the brand, fan meet & greets, special promotions to meet the Philly All Star, a chance to win a Yuengling home vending machine, social media sweepstakes and giveaways, local Philadelphia advertising and support of Aaron’s 2019 local community efforts.

As Yuengling celebrates its 190^th anniversary, and as Yuengling’s sixth generation of family members – Jen, Debbie, Wendy and Sheryl Yuengling are stepping into greater leadership roles within the family-owned company, Aaron’s independent spirit, dedication, social active lifestyle and commitment to family made the partnership the perfect match.

“We couldn’t be more excited to welcome Aaron into the Yuengling family,” said Wendy Yuengling, 6^th generation daughter, D.G. Yuengling & Son, Inc. “This year marks our 190^thanniversary as America’s Oldest Brewery, and our partnership with Aaron is one of the many ways we are celebrating the milestone this year. We can’t wait for the start of baseball season and to cheer Aaron and the Phillies on with a cold Yuengling beer.”

Follow Aaron Nola’s social media accounts on Instagram https://www.instagram.com/aaronnola_27 and Twitter https://twitter.com/aaronnola027 all year for exciting announcements and fan opportunities.

Yuengling’s new partnership with Aaron Nola marks yet another professional sports partnership in their backyard of Philadelphia, with existing sponsorships with the Philadelphia Phillies, Philadelphia Flyers and Philadelphia Wings.

Celebrating its 190th anniversary, D.G. Yuengling & Son, Inc., America’s Oldest Brewery^®, is family-owned and operated since 1829. Yuengling is available in 22 states. Production is supported by three breweries, two in Pottsville, PA, and a third in Tampa, FL, which has been operating since 1999. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, and Oktoberfest.

For more information about Yuengling, “like” their Facebook page (https://www.facebook.com/Yuengling), follow them on Twitter (https://twitter.com/Yuengling_Beer) and Instagram (https://www.instagram.com/yuenglingbeer/) or visit www.Yuengling.com.