With the tipoff of college basketball set to start in early November, Two Roads Brewing Co. is teaming up with UConn Athletics to launch a truly iconic, collaborative beer, TwoConn Easy Ale.
As part of a larger partnership involving advertising and promotions, it made perfect sense for Two Roads to take it to an even higher level and collaborate with UConn Athletics to create a special beer for UConn Nation. “We are excited to partner with Two Roads in a collaboration of iconic Connecticut brands,” said UConn Director of Athletics David Benedict. “This is going to be a great partnership that we are sure our fans are going to enjoy, both at the games and when they visit the brewery.”
Two Roads’ CEO Brad Hittle couldn’t agree more. Hittle stated, “as someone who grew up as a Connecticut Nutmegger, this partnership is particularly exciting to me and of course to Two Roads. UConn Athletics and Two Roads are widely recognized brands, in our state and even nationally, that strive for excellence in everything they do plus have a little fun in the process. We can’t wait to show the legions of UConn Husky fans just what’s in “Storrs” for them with this program and this collaborative beer!”
The goal for Two Roads Master Brewer, Phil Markowski, was to create a universally delicious brew for a broad range of fans and customers. According to Markowski, “the beer is golden-ale inspired. It’s crisp and clean with a touch of sweetness and a kiss of hops for balance. We recognize that not every UConn fan is an IPA fanatic. With TwoConn Easy Ale we have crafted something that is appealing to both craft and non-craft beer drinkers alike. In short, it’s a real crowd pleaser!”
The launch of TwoConn is two phased—Kegs of the easy-drinking ale will be available in Connecticut bars, restaurants and UConn athletic venues the first week of November to kick off the start of the Men’s and Women’s basketball seasons. Then, this coming February, the brewery will add cans to the lineup with 12 oz twelve packs and also 16 oz four-packs. Since Husky fans can be found everywhere, these packs will eventually be available throughout New England in liquor and grocery stores.
According to Two Roads Director of Marketing, Collin Kennedy, Two Roads is really excited to bring this beer to the fan base in unique and fun ways.
“We know there are Husky fans throughout the whole state, and we’ll be working closely with the folks on the UConn Athletics team to plan Husky watch parties, alumni gatherings, consumer giveaways and much more. We want to see fans all over the state cheering on the Huskies with a TwoConn Easy Ale in hand!”
To find out more about TwoConn Easy Ale or to find it on draft near you, click here.
Two Roads products are proudly distributed by Star Distributors and F&F Distributors.
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