Craft brewing meets musical artistry with Two Roads Brewing Co.‘s new collaborative brewing project with Vermont native Noah Kahan: Northern Attitude IPA. New England through and through, Northern Attitude IPA is a piney, resinous, 7% ABV IPA inspired by the music that Noah’s fans have come to know and love.
“Noah, his music, and his values embody the same Road Less Traveled mindset we take to crafting beer,” said Collin Kennedy, Director of Marketing of Two Roads. “Noah and Two Roads are both from, and of, New England, wear their regional pride on their sleeves and draw upon that region to inspire their respective crafts. So, teaming up with Noah to create a beer that pays homage to our roots and benefits an important cause in The Busyhead Project was just a natural from the start. Not to mention we have a ton of employees that are huge fans of Noah’s music!”
Two Roads and Kahan worked closely together to create Northern Attitude IPA, from taste profile to package design – all while Kahan is on tour. The beer aims to drive awareness and funds for The Busyhead Project, an organization founded by Kahan that provides resources to mental health organizations dedicated to meeting the needs of marginalized communities with both crisis care and tools for sustainable resilience.
Northern Attitude IPA will first be available at Two Roads’ Stratford, Conn. brewery on September 3rd, but fans can also get a taste at Kahan’s upcoming concert at the Hartford HealthCare Amphitheater in Bridgeport, Conn. on September 5th and the Bank of New Hampshire Pavilion on September 6th and 7th. Following the concert, Northern Attitude IPA will be available in 16 oz. 4-packs at retailers within the brewery’s New England footprint, for a suggested retail price of $15.99.
To learn more about Two Roads and find it near you, visit www.tworoadsbrewing.com
For more information about Noah Kahan, visit: https://noahkahan.com/
Terry Bunch
Raymond
