The Finnish Long Drink – America’s #1 long drink brand made with real liquor and sparkling citrus – has launched their first national, multi-platform, fully integrated ad campaign.
Finland was recently named the happiest country on earth for the fifth consecutive year by the World Happiness Report. To the Finnish founders of The Finnish Long Drink, this comes as no surprise – the reason is long drink – their country’s best kept secret, and top selling liquor category.
The Finnish Long Drink is a top selling category of alcohol in Finland – a legend that is now available in America. The roots of long drinks go back to the 1952 Summer Games in Helsinki, when the country of only 4 million people was still recovering from World War II. Concerned about how to serve drinks quickly enough to all the visitors, Finland commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve – and so the first long drinks were born. Now this legend has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink.
As part of The Finnish Long Drink’s mission to make America the happiest country on earth (having ranked outside of the top 10 every year since the report began in 2012), the dynamic new campaign captures the spirit of Finland’s happiness via the country’s own brand of humor; an immersive experience that brings viewers directly into the world of the brand. Follow protagonists as they are magically transported from the humdrum of the regular drinking experiences we have grown to endure, to the happiest place on earth – all via The Finnish Long Drink.
“As we roll out this platform agnostic approach, the goal of this campaign is to capture and share the happiness of Long Drinkers across America wherever it’s happening throughout the year,” said Tiffany Appleton, creative director, Technology Humans and Taste [THAT]. “Launching with an onslaught of video content, The Finnish Long Drinkers will soon realize that each film is filled with easter eggs and clues of so much more to come.”
“Through The Finnish Long Drink – America’s #1 long drink brand – the next generation of Finns are giving Finland’s own liquor category a true identity with a stronger, bolder voice,” said Danny Mandelbaum, Vice President of Marketing at The Finnish Long Drink. “This multifaceted campaign captures the spirit of Finland and the joy of experiencing a refreshing, delicious long drink. It is the next part of our mission – for America to join Finland as the happiest country on earth.”
The Finnish Long Drink’s ad campaign is available now, streaming across TV and online platforms including YouTube and social media. The release runs parallel to its rapid expansion into multiple new markets across the country as The Finnish Long Drink becomes a national brand.
For more information visit thelongdrink.com and follow on social media, Facebook – https://www.facebook.com/thelongdrink/ and Instagram – https://www.instagram.com/longdrink/
Terry Bunch
