On National Vodka Day, Truly Hard Seltzer, leader and innovator in the hard seltzer category, today announces the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four unique flavors starting October 11.
Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced its new, beautifully designed Truly Holiday Party Pack. The festive variety pack features four cocktail-inspired flavors including Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice. It will be available nationally on November 1 nationwide. Coming off the heels…
A new study of U.S. hard seltzer drinkers revealed growth opportunities still remain for the alcoholic beverage industry’s trendiest category. Veylinx, a consumer insights platform that uses behavioral research to predict purchasing habits, studied eight hard seltzer brands (AriZona SunRise, Bon V!V, Bud Light, Corona, Smirnoff, Topo Chico, Truly, and White Claw) and eight added benefits to…
Truly Hard Seltzer, one of the leading hard seltzers, today announced the launch of its new brand campaign, Live Truly, that will deliver color, life and energy to hard seltzer drinkers through TV, digital, out-of-home and more. The new campaign and Live Truly rallying cry call on drinkers to be their original and flavorful selves, never letting anyone…
Terry Bunch